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Logos
• If you use a tagline or URL in your logo, it needs to be readable
• How does your logo look like on different backgrounds? • How does your logo look like type treated only?
Colors
• What is your color paleCe? • What are your accent colors? • Study your color choices: • hCp://www.fastcompany.com/3028378/leadership-‐now/what-‐your-‐logos-‐color-‐says-‐about-‐your-‐company-‐infographic
• hCp://www.helpscout.net/blog/psychology-‐of-‐color/
Attire
• Don’t laugh, it maCers! • What is your brand style? • Playful • Elegant • High-‐end • Surprising
You made it!
Kirsten Furman and Miriam Christof [email protected] Phone: 781.366.5549 TwiCer: @Mchristof www.justjumpmarkeXng.com