THE IMPORTANCE OF PERSONAL BRANDING

Merlin Perez Gore (Merlin Entertainment, FlashGameLicense.com)

DO YOU…?

v Have in-game branding?

v  In-game Ads?

v A website/portfolio?

v A page for each of your games?

v A business card?

v A pet velociraptor?

IS YOUR HAND STILL UP?

As an Indie Developer, you should have all that, and more! Okay maybe not the Velociraptor

W H AT I S PE R S O N A L BR A N D I N G ?

v You

v Your style

v Your passion

v Your CV

W H O A M I ?

v Who are you?

v What is your passion?

v What do you want your brand to represent?

H OW I S I T D I FFE R E N T TO PRO D U C T BR A N D I N G ?

v  The budget’s smaller!

v Games are your products

v  Promote yourself as much as your promote your games

You are just as valuable as your games

WO U L D YO U BU Y T H I S PRO D U C T ?

W H AT A BO U T TH I S ?

W H Y S H O U LD I BR A N D M Y S E LF?

v Adds value to you

v Adds value to your games

v Encourages you to do a better job

v  Sponsors will respect you more

v  It’s not just for clicks to your website

A R E TH E R E D OW N S I D E S ?

v Limiting yourself by your brand

v  (A little) Extra work

B R A N D I N G I N T H E I N D I E G A M I N G WO R L D

v  2 facets of branding for us Indie game makers •  Our games •  Outside our games

IN-GAM E: PERSONAL LOGO & PRE-LOADE R

v On the front page

v Adds identity to the game

v Make the logo interesting, and people will want to find out more

v A good way to point sponsors to you

PRO M O TI N G YO U R G A M E D O I N G I T Y O U R S E L F

v Can be tough

v Email multiple sponsors individually •  Professional tone •  Short and sweet

v  Sponsors aren’t friends, they’re clients •  Be shrewd •  Know the value of your game and stick by it

v Enforce your branding in the game

PRO M O TI N G YO U R G A M E G E T T I N G H E L P

v Alternatively, let others do it for you

v  FlashGameLicense are there to pitch your game for you •  We attract multiple sponsors •  We pitch your game to sponsors we think will be interested •  The bidding system ensures you get a fair price for your game •  The game is shown to sponsors professionally and they have access

to a multitude of tools to give you the right offer •  We can also help cut through the bureaucracy of working with big

sponsors, (EasyLicense).

A FTE R TH E S A L E

v Distribution is vital for your game to be a success •  Sponsor will sometimes do this for you •  Submit to as many sites as you can •  Or let tools do it for you, like FGD and Mochi.

v Keep relations with your sponsor •  Being on good terms with sponsors is always great when selling your

next game!

W E BS I TE / PO RTFO LI O

v An absolute necessity

v A place for fans to go

v A place for prospecting sponsors/employers

v  If you don’t have a website, there are always other options •  Social Media •  FGD, FGL

BU SINE SS C ARDS

v  If you’re here, you should have business cards with you

v You generate interest, be contactable

v Your card is an extension of your brand, make it enticing

Branding isn’t necessarily for the public