The Four C’s of Social Media

With technology becoming a strong force in this generation, the use of social media is strongly

needed to produce an effective business. To start the use of social media, you must learn the four C’s

of Social Media:

•Content •Conversations •Community •Connections

ContentProvide help to your

audience to solve a problem, entertain them and provide

valuable insights (ATTRACTION)

Questions to ask yourself

•Who is my product for? ➡Who can I impact with my product ➡ Provide pictures, detailed

wording, videos, infographics.

• Make your content appealing to your audience/

product: what you are selling. ex: yourself, clothes, hair, web building, etc.

via Cholesocial.com

ConversationAfter laying out satisfying content, a conversation begins. Respond to other respones on your content. Get to know your audience and

engage with them.

PegFitzpatrick, author, speaker and social media

marketing pro of Peg Fitzpatrick.com

responds to her audience’s comments about her post

on How to Create the Perfect Social Media Post. Although the reader did

not ask a question, Fitzpatrick engages with

her readers to get to know them more and make them

feel wanted on her blog.

CommunityA community consist of an audience, clients, readers,

peers, prospects, etc. Create a community via

social media and get them involved.

ConnectionsDon’t burn bridges you may need to

cross over again one day.

After building your community, it’s time to build your connections, good or

bad. Not everyone is a customer of your product. There may be some

influential people in your circle and a new client may find you through your

influential connections