The Four C’s of Social Media
With technology becoming a strong force in this generation, the use of social media is strongly
needed to produce an effective business. To start the use of social media, you must learn the four C’s
of Social Media:
•Content •Conversations •Community •Connections
ContentProvide help to your
audience to solve a problem, entertain them and provide
valuable insights (ATTRACTION)
Questions to ask yourself
•Who is my product for? ➡Who can I impact with my product ➡ Provide pictures, detailed
wording, videos, infographics.
• Make your content appealing to your audience/
product: what you are selling. ex: yourself, clothes, hair, web building, etc.
via Cholesocial.com
ConversationAfter laying out satisfying content, a conversation begins. Respond to other respones on your content. Get to know your audience and
engage with them.
PegFitzpatrick, author, speaker and social media
marketing pro of Peg Fitzpatrick.com
responds to her audience’s comments about her post
on How to Create the Perfect Social Media Post. Although the reader did
not ask a question, Fitzpatrick engages with
her readers to get to know them more and make them
feel wanted on her blog.
CommunityA community consist of an audience, clients, readers,
peers, prospects, etc. Create a community via
social media and get them involved.
ConnectionsDon’t burn bridges you may need to
cross over again one day.
After building your community, it’s time to build your connections, good or
bad. Not everyone is a customer of your product. There may be some
influential people in your circle and a new client may find you through your
influential connections