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"The Evolution of Branded Content" by Andrew Grinaker Originally presented at the 2013 Seattle Interactive Conference.
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\ nā-tiv \ ad-ver-tahy-zing \
\ advərˈtôrēəl \ and \ spän-sər-ed \ kənˈtent \
\ ōn-ed \ kənˈtent \
….that doesn’t sell them
a product or service…
Engaging, graphic rich
experiences
Transparency – don’t be
cute, be direct.
Loaded with free
content…..
