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The Evergage 2014 Look Book showcases a compilation of real-time website personalization successes, ones that are changing how the world converts online traffic, increasing engagement and driving conversions. This edition showcases eight Evergage clients using real-time persona-based messaging to create a better online experience for their site visitors. And they are reaping the rewards with big-time results.
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THE REAL-TIME WEBSITE PERSONALIZATION
2014 LOOK BOOK.
Look at Real-Time Results
Welcome to the Real-Time Website Personalization 2014 Look Book.
Every year, the Evergage team pulls together a collection of real-time website personalization successes, ones that are changing how the world converts online traffic, increasing engagement and driving conversions. This edition showcases eight Evergage clients using real-time persona-based messaging to create a better online experience for their website visitors. And they are reaping the rewards with big-time results.
We hope you find this year’s Look Book to be a source of inspiration when it comes to your own real-time website personalization.
REAL-TIME RESULTS
Gardener’s Supply Company saw a 6x increase in conversion from Pinterest derived visitors. In addition, they also captured permissible email address for future marketing purposes!
Real-time specialized offers based on the visitor’s web source.
If you have a source that sends you a lot of traffic, but rarely converts you can make them a special offer.
REAL-TIME RESULTS
Sittercity was able to add 250 new users, and save 70 customers from cancelling their memberships.
Live personalized messages to assist problem users.
Engage inactive users or visitors by creating personalized messages to allow your site to act as a customer service representative.
REAL-TIME RESULTS
Mindflash saw a 2x increase in blog signups with their pop-up offer targeted to visitors searching for their blog.
Visitor relevant pop-up subscription offers.
Create pop-up call-to-actions connected to the content visitors have indicated they are interested in to increase information conversion and interaction.
REAL-TIME RESULTS
Mindflash experienced a 25% increase in free trial users creating courses as a result of their in-app messages.
In-app messaging.
If your users are underutilizing certain program features, you can message them live on the application with advice and instructions.
REAL-TIME RESULTS
TribeHR saw a 30% increase in active users, 3x the number of users highly engaged, and 6x the number of engaged users when they integrated relevant training guides and videos.
Personalized embedded training guides and videos.
Give users training videos and other information relevant to what they are working on to provide the best in-app experience.
REAL-TIME RESULTS
Brainshark saw a 20% increase in free trial signups, and a 30% increase in marketing event registrations through dynamic in-line content shifts for introductory visitors.
Dynamic in-line content.
Adjust in-line content for first time visitors or visitors who have not been introduced to new events.
REAL-TIME RESULTS
Acquia increased leads by 7% by identifying visitors who searched developer related key words and shifting content to emphasize their developer toolset.
Keyword source identification.
Emphasize relevant content based on the keyword source of your visitor.
REAL-TIME RESULTS
MIT Technology Review increased the overall time visitors spend on the site by 10x according to the control group.
Behavioral-based content callouts.
As a user scrolls to the bottom of a content related page they indicate interest in this topic. Keep them engaged by introducing other relevant content.
