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CONSULTANCY SERVICES
The Content HubIdentifying and Gaining Real Value from Content Assets
Integrated PR and Marketing Communications
The Waterfall Approach
Media Releases | Articles | Shows Speaker Subs | Customer Stories | Surveys Research | White Papers | Blog | Twitter/Facebook/LinkedIn | Website | YouTube Webinars | Awards
e.g. Life Sciences, Public Sector, Financial Services
Your voice to the key themes - a consistent voice expressed across all comms channels
Create YOUR voice/response
Key Themes (Industry)
Tactical PR and Marketing Channels
CommunicationCommunicate to your audiences to start and be part of conversations and raise profile and awareness
As defined by analysts, regulators, publishers, conference organisers, trade bodies etc
Press | Analysts | Investors | Influencers Customers Partners | Prospects | Staff | Competitors
Market/Industry
e.g. Big Data, Compliance drivers or deadlines, Open Source, Agility, Outsourcing
Identify Subject Matter Experts
Identify and Create content assets
Press Release
Blog Posts
Q & A Blog Post
Banner Ads
Podcast(s)
Video
Email Campaign
Tweets
Content Asset
