Diagnosing the Demand Waterfall®SiriusLabs

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© 2015 SiriusDecisions. All Rights Reserved 2

Introducing SiriusLabs

New for 2016, SiriusLabs are a set of track sessions designed for organizations seeking advice on how to better utilize some of SiriusDecisions iconic models.

• Led by a combination of our analysts and members of our consulting team, SiriusLabs provide guidance on model implementation, feature live walkthroughs, and use demonstrations of SiriusTools™ in a workshop-type of environment.

• The SiriusLabs focus on how to Operationalize; delegates will receive quick-start advice on how to implement one of our models, and walk away with a set of templates that include a sample project plan and sequencing of activities.

© 2015 SiriusDecisions. All Rights Reserved 3

Diagnosing the Demand Waterfall® (Demand Waterfall® Model and Diagnostics Tool)

Focus: OperationalizeSo, your organization has a Demand Waterfall. Do you know if it is performing better than its peers? If not, why not? In this session, we will demonstrate our Demand Waterfall Diagnostics Tool and share sample output. We will then dig into a set of hypothesis maps that help explain Demand Waterfall performance and provide guidance on next steps. In addition, we’ll share sample action plans related to the most common Demand Waterfall patterns to help you quickly improve demand performance based on your organization’s Demand Waterfall results.

© 2015 SiriusDecisions. All Rights Reserved 4

PresentersDawn Ferrara, Consulting Director: Dawn Ferrara is a strategic-minded business leader and expert in the development and improvement of organizations, focusing on building, redesigning and integrating business programs, processes and tools for marketing and sales organizations.

Terry Flaherty, Senior Research Director: Terry Flaherty is a senior marketing executive with a passion for sales and marketing integration through effective demand generation. His background includes more than 15 years’ experience delivering enterprise-level software solutions, including business process management (BPM), IT infrastructure management, business intelligence and application development.

@dawnferrara

@tflaherty

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Register

There will be six SiriusLabs sessions that run across two days of the 2016 Summit program. Be sure to download the Summit agenda to plan and optimize your conference experience.

Register for 2016 Summit!