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@adstage
The Advanced Guide: What You Need to Know to Be Successful with LinkedIn Ads
LinkedIn Ads Expert and Founder of B2Linked.com @wilcoxaj
AJ Wilcox
Last Time We Discussed• Why your campaigns are failing
• What targeting combinations to use for success
• How to structure and organize your campaigns
• Available ad formats and pricing options
@adstage
Today I'll Be Covering• Expanding your targeting to make better decisions
• Advanced bidding strategies
• Tracking like a pro and metrics to optimize for
• Live Q&A
@adstage
Google Analytics
Use the Google URL Builder to append your URLs
@adstage
Parameter Example Example
Source LinkedIn Google
Medium Sponsored Update or Text Ad Search Ad or Display Ad
Term N/A Keyword
Campaign Content Ad # Ad #
Campaign Name Name of Campaign Name of Campaign
Create a Key for Campaign Content
Use the Google URL Builder to append your URLs
@adstage
li 050815 01
shortcode for LinkedIn
date the code was created (05-08-15)
# for ads created on the same day
• li05081501 • li05081502 • li05081503
For Example
Optimize Your Offer
@adstage
WEBINAR
EBOOK
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Low Friction
High Friction
MARKETING AUTOMATION
RETARGETING
Next Time…
@adstage
• Wednesday, June 24, 2015 at 1pm Pacific Time
• The Expert Guide to Managing LinkedIn Ads at Scale
• How to stay organized with hundreds of campaigns • Automated optimization for better performance • Time saving tricks for bulk actions