Marketing Solutions

Introducing LinkedIn Social AdsLinkedIn is the world’s largest professional network with 161 million members. Each of these members shares ideas and information with their LinkedIn connections to help achieve their goals.

Through LinkedIn Social Ads, you can leverage the power of members’ networks to help spread awareness of products and services, encourage recommendation and increase engagement through the power of social proof.

Social proof at scaleThe endorsements of trusted contacts are a hugely effective means of adding credibility and impact to your company messages. But it can be dif�cult to achieve such social proof at scale. LinkedIn’s exclusive range of social ads is carefully aligned to the way that members use our network to share ideas and information. They make it simple and rewarding for members to endorse your company and pass on insights and updates. And they ensure that engagement with one member is quickly spread across their network.

Follow Company Ads

Follow Company Ads are a powerful, targeted channel for encouraging members to follow your company. Increasing your Company Following adds credibility and endorsement, with every member who responds to Follow Company ads automatically sharing their new follower status with their network.

Once a member is following your company, you’ll be able to build your relationship with them through company updates in their LinkedIn home page stream.

Social ads are a highly targeted, highly ef�cient way to enlist LinkedIn members and encourage them to share messages and recommend products.

LinkedInSocial AdsLeverage our members’ networks to driveawareness and credibility

Caption Here <<<<<<

Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

Recommendation Ads

Recommendation ads showcase the product, company name and, when there are enough, the number of followers

Volkswagen India

Chevron Custom Group

Chevron exceeded campaign goals by 41% by recruiting energy professionals, policymakers and other in�uencers into their LinkedIn Group

Join Group Ads

Join Group Ads prompt target audiences to join your sponsored group by showcasing current discussions and spotlighting which of a reader’s connections are already group members. As with other LinkedIn Social Ads, the status of new group members is automatically shared across their networks, adding further awareness and credibility.

Recommendation ads spread awareness of products and services whilst adding credibility through showing how many LinkedIn members have already endorsed them. Members can choose to share and recommend the ads themselves, spreading them across their network and adding further social proof.

You can target Recommendation Ads at your existing Company Followers, or use precision targeting to reach other relevant LinkedIn members, who are most likely to respond and recommend.

Additional InformationFor more information, contact your LinkedIn Account Representative or visit emea.marketing.linkedin.com to learn more about our marketing solutions.