CONTENT THAT STICKS THE 10 ELEMENTS OF

CONTENT THAT STICKS IS visual

VISUAL CONTENT GETS

94% MORE VIEWS THAN TEXT-BASED CONTENT

VISUAL CONTENT IS EASIER TO

PROCESS AND REMEMBER

VISUAL CONTENT CAN GENERATE

65% MORE SOCIAL

ENGAGEMENT

consistent

CONTENT THAT STICKS IS

WITH THE BRAND’S

VOICE

WITH THE BRAND’S STORIES

WITH THE BRAND’S VISUAL

IDENTITY

CONTENT THAT STICKS IS

goal-oriented

CLEAR PURPOSE

CLEAR CALL TO ACTION

CLEAR METRICS

CONTENT THAT STICKS IS

targeted

TO THE RIGHT BUYER’S

PERSONAS

AND MAPPED TO THEIR

BUYING STAGE

CONTENT THAT STICKS IS

different

NOT NECESSARILY

UNIQUE

BUT WITH A UNIQUE ANGLE

AND A CLEAR ADDED VALUE

CONTENT THAT STICKS IS

well distributed

AMONG INFLUENCERS

ACROSS CHANNELS

AND EASY TO SHARE

CONTENT THAT STICKS IS

repurposable

1 VARIATION PER BUYER’S

PERSONA

INFOGRAPHICS BLOG POST

PRESENTATION WHITE PAPER…

1 PIECE OF CONTENT =

SEVERAL VARIATIONS

CONTENT THAT STICKS IS

well timed

LIFE SPAN OF A SOCIAL MEDIA POST IS A FEW

HOURS

KNOW YOUR OPTIMUM TIME TO

POST

THINK OUTSIDE OF

SOCIAL MEDIA

CONTENT THAT STICKS IS

helpful

EDUCATIONAL OVER

PROMOTIONAL

HELPFUL CONTENT = POWERFUL

SELLING TOOL

BUILD LONG-TERM BRAND PREFERENCE

CONTENT THAT STICKS IS

entertaining

FOR A MORE HUMAN, LOVABLE

BRAND

BUT ALWAYS RELEVANT TO THE BRAND

PURPOSE

AND NOT ALL THE

TIME!

@ANAISDEZALAY DIGITAL MARKETING MANAGER

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