@brandbuzz at #NABShow15

WRITING CONTENT THAT STICKS

Our Agenda 2

Why?

How?

Who?

Where?

When?

WHY? 3

Achieve Personal Goals 4

Make Connections

Promote a Project

Change Jobs

Change of Focus in Your Current Career

Launch a New Career

Move to a New Market

Rebrand Yourself

Reach Organizational Goals 5

Increase Awareness

Promote Products, Services

Improve Employment Brand

Move to a New Market

Rebrand

“Be yourself; everyone else is already taken.” –Oscar Wilde

Rule # 1 Be Yourself

Your Story

You Are a Whole Person

Share Your Passions in music, travel, books,

photog

Your Story

You Do Great Work

Awards

Work-in-progress

Work by colleagues

Your Story

You Think About Stuff That Matters

How to do something better

Equipment and software rec’s

Thought leaders in your field

Trends and innovations

Examples

Sîan Fever (editor)

Beth Kushnick (Good Wife Set Dec)

What’s My USP Story?

Jot down 3 attributes that make you stand out

Hint

Problem-Solving

Communications

Selling

Analysis

Mentoring

Teamwork

Good Judgement

Writing Tips

SAY IT OUT

LOUD

Your Authentic Voice

Say it out loud

Humor, but tempered

Short, useful

Not always about you

Friendly, conversational

It’s how you make people feel that matters most.-Tony Hsieh, Zappos CEO, Delivering Happiness

Rule #2: Know Your Community

Where Are They?

Not everyone hangs out in every social space

Find out where your community is most interested in

sharing

Where Are You?

You don’t have time to be everywhere

Engage your existing communities

Leverage spaces with conversations and communities

you want to be part of

Cross-Platform Sharing

What’s Best for Your Content?

Some content is better for certain platforms

Photos: Pinterest, Instagram, Twitter, FB

Lists: Twitter, LinkedIn, blog

Real-time Sharing: Twitter, FB, Instagram

Examples

Sean Ruttkay on Instagram

Duetsblog legal

Beth Singer Design on Pinterest

Best Medium for Message

Give us the tools, we will finish the job. – Winston Churchill

Rule #3: Use Tools

3 Simple Ways to Increase Views

1. Include a Photo

Photo interactions are the highest AT ALL TIMES OF DAY, EVERY DAY OF THE WEEK!

Bonus points for a celebrity

2. Use #Hashtags

Events, Trade Shows, Reunions, etc

Hashtag Your Own Name, Your Co. Name

3. Use Searchable Keywords

Metatags also matter on vids, pics, slide decks, PDFs

Photos!

Headlines Matter

ID what’s

important to

your

communities

Other Tips

Get Unique Name on Google+, Linked In, etc.

Community-embraced opportunities

#FF #TBT #GivingTuesday

Two Strategies 25

Trending Topics

Tie into trending issues and #’s

Evergreen Topics

Tools and tips that always work

Direct Messaging

You can’t DM on Twitter unless someone follows you

But you can give them a shout-out or make an ask

(within reason) to engage a conversation offline

Scheduling Tools

Buffer

Bookmark content to share

10 social updates at once (free), unlimited ($)

Schedule posts across multiple platforms

Hootsuite

Post, monitor and analyze your performance

Only one user

Avoid multiple posts at the same time

Use thru web based app, browser extension on Chrome, Safari, Firefox or smartphone app on iPhone and Android.

A Word About Linked In

More than a static rolodex

Search for vendors, clients

Recruit employees

Find a job/help others do so

Link to Blog content

Post your resume

Make introductions

Connect with fellow alumnae/industry colleagues

Rule #4: Do’s and Don’t’s

Do’s

Share Useful Lists

Pose questions

Encourage responses

Poll, Crowdsource

Post feedback

Don’ts

Don’t post only about yourself

Don’t use obscenities

Be careful which account

you use

Fix Mistakes Promptly

Rule #5: Plan Timing

Email Patterns

Best/Worst Times to Post

Most brands tweet 9-6, M-F

Most retweets are on Sundays 10-11PM

87% of blogs post M-F

Most blog shares are on weekends

Most Video interactions are 9PM-8AM EST

Photo interactions are constant

Best time to email is in the afternoon

Create a Content Calendar

Tweet about this session with @brandbuzz

@rhedpixel @adryenn @JustinSeeley

QUESTIONS?? 37