10WINNING STATSfor Association Marketers

WHAT SUCCESSFUL TEAMS DO

C O M P I L E D B Y

New Planet Creativew w w . n e w p l a n e t c r e a t i v e . c o m

Content marketing typically costs 62% less than traditional marketing methods – yet it generates three times as many leads. - B2B Marketing Insider

Winning associations create, execute and evaluate a well-defined regimen of targeted content marketing.

Which begs the question: why aren’t more of us doing it?

SOURCE: http://www.b2bmarketinginsider.com/content-marketing/2014-content-marketing-imperative

62% 3x S AV I N G S RETURN

WINNING STAT # 1: CO N T E N T M A R K E T I N G

Website conversion rates are nearly 6x higher for content marketing adopters than for non-adopters – 2.9% vs. 0.5%. – KAPOST

The conclusion is obvious. Your prospects will engage with timely, compelling content about subjects that interest them – and they’re willing to click through to “Find Out More.”

SOURCE: http://content.kapost.com/Aberdeen-ContentChaos

6x HIGHER

CONVERSION RATES

WINNING STAT # 2: CO N T E N T M A R K E T I N G

How do you connect most effectively and efficiently with your institutional, corporate and other organizational members?

94% of all B2B marketers use social media for their organizational announcements – vs. just 71% who still use traditional press releases.

– Marx Communications

SOURCE: http://b2bprblog.marxcommunications.com/b2bpr/surprising-b2b-pr-survey-results-infographic

94% ARE USING SOCIAL MEDIA

WINNING STAT # 3: S O C I A L M E D I A

The Take from the Top.82% of audiences feel an organization is more trustworthy when its CEO is active on social media.

– MarketingProfs.com

CEO engagements should be timely, regular and strategic – focusing on key topics that members care about the most.

SOURCE: http://www.marketingprofs.com/chirp/2014/25268/the-psychology-of-sharing-infographic

WINNING STAT # 4: S O C I A L M E D I A

82% LIKE SEEING CEO

ENGAGEMENT ON SOCIAL MEDIA

LEADERSHIP COUNTS

Not too many. Not too few. Just right.

According to INFORMZ, sending email campaigns every 2-3 work days will often deliver the best open-and-click scores.

Your Goldilocks Number may vary – so keep testing and tracking results.

6to 10 EMAILS PER MONTH

SOURCE: INFORMZ. http://www.informz.com/blog/am-i-sending-too-much-email/

WINNING STAT # 5: E M A I L C A M PA I G N S

What’s your Goldilocks Number?

Nearly two-thirds of all emails are opened on mobile devices. - VentureBeat

How do your emails look on smartphones and tablets? Everything legible and easily navigable?

Check to see that you’re still looking good once you’ve gone mobile.

66% OF ALL EMAILS ARE

OPENED ON TABLETS OR SMARTPHONES.

SOURCE: venturebeat.com/2014/01/22/65-of-all-email-gets-opened-first-on-a-mobile-device-and-thats-great-news-for-marketers/

WINNING STAT # 6: E M A I L C A M PA I G N S

It’s virtually unanimous.99% of marketers said they find unique value in trade shows they don’t get from other marketing investments.

47% place high value on the ability to meet with a variety of players face to face. – CEIR SOURCE: CEIR: The Changing Environment of Exhibitions

OF MARKETERS FIND UNIQUE VALUE

IN TRADE SHOWS NOT FOUND ELSEWHERE

WINNING STAT # 7: T R A D E S H O W S

According to On24, the average conversion rate from registrants to attendees is 42.9%.

5% ask questions.

21% respond to polls.

12% download from resource list.

13% register for both Live and On-Demand versions of webinar.

SOURCE: http://www.on24.com/wp-content/uploads/2014/04/ON24_Benchmark_2014_Final.pdf

56% OF WEBINARS HAVE

200+ I N A T T E N D A N C E

WINNING STAT # 8: W E B I N A R S

70% of nonprofits outsource design services for their content marketing. - Content Marketing Institute

Nonprofits will typically utilize up to11 different content marketing tactics like social media, blogs, webinars, enewsletters, videos and infographics.

Good design is critical.

SOURCE: http://blog.hubspot.com/marketing/nonprofit-marketing-stats-list

70% OUTSOURCE THEIR

DESIGN WORK

WINNING STAT # 9: O U T S O U R C I N G D E S I G N W O R K

According to CVENT,

SlideShare is now the world’s largest professional content sharing community.

With 5 times more traffic from business owners than Twitter, Facebook, YouTube and LinkedIn combined, posting here can help to enhance your association’s credibility as a trusted industry resource.

SOURCE: http://blog.cvent.com/blog/jenise-fryatt-bio/5-reasons-you-should-be-using-slideshare-to-market-your-events

Number OneIN PROFESSIONAL CONTENT SHARING

WINNING STAT # 10: S L I D E S H A R E

Want to share some of your own ideas and insights?

We’ll include the best ones in a future SlideShare post –

with full attribution, of course.

Or let us build an original SlideShare deck for your organization.

Just send an email to mike@newplanetcreative.com.

THANKS AGAIN FOR VIEWING.

Mike HouleNew Planet Studios, Inc.www.newplanetcreative.com mike@newplanetcreative.com

© 2016 New Planet Studios, Inc.