Stats…

To support the above theory, here are some results of the color associations study which dates back to 2003:

What Look Trustworthy:

What is Most Associated with Speed:

What Looks High-Quality:

What Looks Cheap:

Advice…

If you a smart shopper, you will know that:

Red makes you feel hungry; so if you see something red and feel like buying and eating that, this may be color, not real you;Orange makes you feel like acting; so if you want to click that pretty orange button that says “BUY NOW”, this may be the button color, not your real wish;Blue makes you trust the buyer; so if some website looks trustworthy enough to share your credit card information with it, this may be the design color choice, not your real feeling.Green makes you want spend your money: in fact, like with blue, it makes you think the seller looks trustworthy enough to entrust him with your money.