TELLING YOUR STORY ONLINEDISCOVER WHAT CONTENT TO CREATE AND SHARE TO REACH THE RIGHT PEOPLE AND ACHIEVE YOUR GOALS

A presentation to the Eye on the Future Conference Amanda Hirsch | goodthingsconsulting.com

HI. I’M A STORYTELLER.• PBS• Good Things Consulting• Writer, Performer

YOU’RE A STORYTELLER, TOO

STRATEGY + AUTHENTICITY“When organizations, causes, brands or individuals identify and develop a core story, they create and display authentic meaning and purpose that others can believe, participate with, and share. This is the basis for cultural and social change.”

- Pamela B. Rutledge, PhD, MBA, Director of the Media Psychology Research Center (@pamelarutledge)

IT TAKES PRACTICEYou don’t just tell your story once.You tell it every day.

GET YOUR HOUSE IN ORDER

TELL A CONSISTENT STORY1. Homepage2. About page3. Facebook About tab4. Twitter profile5. LinkedIn page6. Leadership’s LinkedIn profiles7. EVERYWHERE

TELL A COMPELLING STORY1. Have crystal clear goals.2. Understand your audience.3. Commit resources.4. Explore the unique storytelling

potential of different media.

Amanda Hirsch | goodthingsconsulting.com

NEW MEDIA, OLD METHODS• Show, don’t tell• Be vivid, use specifics• Connect emotionally

This was featured on Donate Life’s Facebook page during the Pope’s visit.

Get visual

Tie your story to what people are already thinking about

Include calls to action and links or clear URLs

DON’T JUST TALK. LISTEN…AND REFLECT BACK.

3 NEXT STEPS

1. Make sure you’re telling a consistent story across your website and social media profiles about what you do and why it matters.

2. Take an afternoon to review the website and social media profiles of nonprofits you care about personally. What do they do well? What could you copy?

3. Write down three ideas for social media posts that use strong visuals.

Amanda Hirsch | goodthingsconsulting.com

THANK YOU

goodthingsconsulting.comamanda@goodthingsconsulting.com