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Telling Your StoryAuthentic. Hardworking. Family.
What are your hobbies?CookingDecoratingScrapbookingSewingGardeningExercisingYour kids?
The Challenge
Two Approaches to Telling YOUR Story
Picket Signs Building Bridges
Activism◦ Speaks mainly on
agriculture at all times
◦ Passionate confrontation with those who attack
◦ Black and white view points
◦ Based on science and experience as farmers
Relationships◦ About the people rather
than the topic
◦ Sharing experiences
◦ Finding common values
◦ Being authentic
◦ Showing hard work
◦ Family focused
Who is your target?Blogs focused on relationships
can build connections with women like you.
Talk about the things your target audience is talking about.
Must be positive in nature.Funny.Ag and non-ag in content.About YOU!
www.goodenessgracious.blogspot.com
Common-sense commentary on working motherhood, cooking and all Goode things
Where do you fit?
Back to your hobbiesPick one of your hobbiesHow many people in this room
share your interest?Would any outside of agriculture?
Now what?Start smallCommit to the conversationUse toolsSign up for more opportunitiesTell your authentic, hardworking
story about your family
