Online Marketing & Sales Funnel Psychology & Mapping

by Ewa Wysocka & Samuel P.N. Cook

1. STRATEGY fundamentals

2. FUNNEL psychology and mapping

3. EXECUTION process

4. Defining your NUMBERS (KPI’s)

5. CONTENT integration

6. PAID TRAFFIC integration

7. OPTIMISATION

8. CUSTOMER SERVICE process set up

Our 8-Step Digital Marketing Formula

Your website without The Online Sales Funnel is like the business card pinned to this wall...

Before starting to plan your Online Sales Funnel make sure to define at

least these 2 strategy fundamentals:

⭑ Your Buyer Persona

⭑ Your Buyer Persona’s Level of Awareness

1. General (demographic mainly)

2. Goals and Values

3. Lifestyle and Personality Traits

4. Challenges, Fears and Problems

5. Interests and Hobbies

6. Keywords they would search for

7. Objections to the buying

7 Characteristics of Your Buyer Persona

QUOTE: “HeaLTHy Is Productive”

Define Your Persona’s Level of Awareness

Level 4 Aware of your product and considering purchasing

Level 3 Aware of your product, but does not want it yet

Level 2 Knows what she needs, but does not know you

Level 1 Aware of the PROBLEM only (unrealised desire)

We will use it to define your SALES FUNNEL LENGTH!

Your Funnel Psychology

Your Funnel Is an Engineered Journey Through Your Buyer Persona’s Different States of Mind

Funnel Psycho - Formula

1. Get Attention

2. Shift Paradigm

3. Offer & deliver Results in Advance

4. Build Trust & Likeability

5. Present your Offer

6. Overcome Objections

7. Close

8. Maximize Lifetime Value of Your Customer (LTV)

Brendon Burchard

PERSO

NA

$$$

EATs Me Diet Catering Funnel

Our case study

Get Attention & Paradigm Shift (Step 1 and 2)

Results in Advance (Step 3)

Built Trust (Step 4)

Sell (Step 5)

Overcome Objections & Close (Step 6 & 7)

Maximize LTV (Post Purchase Sequence)

Join our next meetup about “Funnel Execution Process”

April 6th, 7pm, Google Campus Warsaw

Video production & Photography by projecton