PowerPoint Presentation
The Dubsmash Story
TargetSummit Moscow - Daniel Taschik 09/06/2016
What is the most intimidating thing in the world?
Why does something as small as this.
Suddenly feel like this...
Why are we so afraid?
Are we afraid to say something wrong?
Or do we just dont know what to say?
Do we hate the sound of our own voice?
The answer?
The answer?
All of the above...
Why does that matter?
Communication has changed drastically.
We all became creators!
Primary hardware: Phone Numbers to communicateP.S. Remember
snake?
Primary hardware: Keyboard to communicate
P.S. Remember brickbreaker?
Primary hardware: Camera to Communicate
Evolving with the hardware changes the way we communicate143100M
Users
192 Countries
>1.5BVideos
1m users in 4,5 weeks10m users in 3 months100m users in a little
more than 12 months
Why did Dubsmash get so popular?Compelling Audio Content
Personal Connection that is expressive
+Removing awkwardness
+
Dubsmash, a natural progression in communication
Create awareness with different dimensions of engagement
Let users tell a message to the Dubsmash community
Inspire users to drive engagement time
Select your favorite Channel.Swipe through the Dubs.Partnering
with Dubsmash gives brands the opportunity to...
On Dubsmash, partners can have their own promoted soundboard and
partner channel. The promoted soundboard serves as a space where
users can engage with the partners content, whereas the partner
channel can be seen as a source to inspiration for users. In this
way users can listen to partner sounds, record their videos by
lip-syncing to them and then share them to the channel. In the
channel, they can watch others from the community acting out on the
same sounds around the same theme. The sounds still serve as the
basis for a partnership, so that partners provide the message for
the video. They are in the center of the conversation with each Dub
created from their promoted soundboard.With the combination of a
promoted soundboard and the partner channel, partners reach a user
engagement time of more than a minute. The several engagement
points extent the attention span in a natural, fun and
non-intrusive way.
Dubsmash 0.1
End of 2014
End of 2014
Our principlesIteration
ship every week, leverage A/B testing a lot
Our principlesIterationPassion
You have to believe in your vision and that means for us
building the largest video communication platform, and work on it
really hard with a passionate team of excellent engineers, product,
content and partnership people to deliver a product that our users
love
Our principlesIterationPassionHacking
it is not about building the best software, it is about building
software that makes the biggest impact on our users
-> so in stead of over-engineering we live the hacker spirit
and approach challenges with a problem-solving mentality and
pragmatism
Our principlesIterationPassionHacking
be a unicorn, our mascot the unicorn ;)
be a unicorn, our maskot the unicorn ;)
Started in Germany 2 days till no. 1 in app store
Grew to the Netherlands, France, UK at the end of 2014
spring 2015 started US, Brazil and the rest of South America
Even here in Russia we have seen a huge growth over the recent
months
and we never spend a single cent in marketing
We are now a team of almost 40 people with 17 different
nationalities, with 70% in product and engineering and launched a
complete revamp of the app a couple of weeks ago.
Dubsmash 2.0
ConnectCreateCommunicate
Discover
Dubsmash became a full-fledge messaging platformconnect with
your friendscreate videosshare them in groups that are relevant to
youOf course we still have a long way to go to reach our vision,
but we are excited about it to push the boundaries of mobile video
to make creation and sharing to your relevant peer groups as simple
and fast as possible.
Lets say it with video!
[email protected] | daniel3 | @dtaschik
So for those who want to join our journey, we are still looking
for like-minded engineers and product people who want to shape the
future of video communication.
Lets say it with video, and enjoy the TargetSummit 2016 here in
Moscow
Lets say it with video!
Thank you!
[email protected] | daniel3 | @dtaschik
Thanks a lot and I am looking forward to talk to as many as
possible today to hear your opinion about mobile video
communication.
thanks a lot!
