Targeting Millennials: 7 Considerations for iGaming Operators & Land-Based Casinos

Prepared by:Nicky Senyard

Who are millennials?

2. Why are they important?

What you need to know

We’ve highlighted 7 considerations for iGaming operators and land-based casinos when they target the millennial demographic

1. Millennials are getting mobile

*courtesy of contently.com

2. They’re a social generation, and more likely to share their gambling habits across social platforms

*courtesy of leadscon.com

3. They value a multi-platform product

*courtesy of contently.com

4. Engagement is key when appealing to the millennial generation. The gambling aspect and the experience of the win in combination are what appeal to the millennial customer.

*courtesy of marketingsearch.org

5. Geo-targeted ads have a massive impact

*courtesy of mobilemarketingwatch.com

6. They’re an analytical demographic& are likely to question ad messaging

*courtesy of leadscon.com

7. Millennials represent a customer segment that cannot be ignored!

*courtesy of time.com