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If there’s one topic on the minds of every casino marketer, it’s online gaming. In this seminar, we’ll look at how social gaming can pave the way for an online gaming program and how social components can help build your iGaming enterprise in the future.
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SocialCasino Games:Marketing to Online Customers
©2013
Moderator: Nancy Smith CEO Masterminds
RORY SHANAHANHead of Marketing Williams Interactive
CHARLES HARPER Vice President Double Down Interactive
MARIO MAESANO Vice President MarketingMaryland Live!
PANELISTS:
©2013
Definition:Social Casino GamesGames that feature casino-style mechanics but without a real money wager or cash payout.
Played online, through social networks and on mobile platforms.
©2013©2013
Social Casino Games =Big BusinessToday: $1.7 billion2015: $2.5 billion
– Morgan Stanley
©2013©2013
Social Casino Gamers –Monthly Users35 million in the US170 million worldwide
©2013
– Morgan Stanley
©2013
57%
Are you?
FEMALE MALE
43%
How old are you?
Und
er 2
1 0
.63
%55+ 15.43%
21–3
4 4
3.66
%
35–4
4 20.70
%
45–54 19.57%
- 2012 SUPERDATA RESEARCH
©2013
Social Casino GamesPotential Benefits
©2013
New Player Acquisition
©2013
Social Casino GamesPotential Benefits
©2013
New Player AcquisitionBrand Building
©2013
Social Casino GamesPotential Benefits
©2013
New Player AcquisitionBrand BuildingEnhanced CRM
©2013
Social Casino GamesPotential Benefits
©2013
New Player AcquisitionBrand BuildingEnhanced CRMNew Revenue Streams
©2013
What’s the potential ROI of social casino games?
©2013
What’s the potential ROI of social casino games?
Will it be worth the investment?
©2013
What’s the potential ROI of social casino games?
Will it be worth the investment?
What will the percentage of cross over play be?
©2013
What’s the potential ROI of social casino games?
Will it be worth the investment?
What will the percentage of cross over play be?
Will social game play reduce a customer’s spend on-property? Or increase it?
©2013
What’s the potential ROI of social casino games?
Will it be worth the investment?
What will the percentage of cross over play be?
Will social game play reduce a customer’s spend on-property? Or increase it?
What will be the cross over play between social, online and traditional?
©2013