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Purna Virji Senior Training Manager

Tangible, Audible, Visual The Rise of Multi-Sensory Search

All the job titlesSENIOR PPC TRAINING MANAGER

WRITER

SPEAKER

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3Presentation title edit on Slide Master using Insert > Header & Footer

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My iphone has more processing power then all of NASA had when it sent a man to the moon. THINK ABOUT THAT.Technology is advancing at rapid paces. My cell phone actually has more processing power then almost all consumer computers not just in 1995 but in 2005. 10 YEARS AGO.

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@PurnaVirji The Visual

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Search Engine Journal, Can Visual Search Change SEO for E-Commerce? Barysevich, Aleh. September 2016

Images are the most important deciding factor when making a purchase.

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Image source: Huffington Post

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Generation Z (ages 1-20) communicates with imagesMillennialsGeneration ZvsTech Savvy: 2 screens at onceTech Innate: 5 screens at onceCommunicate with textCommunicate with imagesCurators and sharersCreators and collaboratorsNow-focusedFuture-focusedOptimistsRealistsWant to be discoveredWant to work for success

Source: KPCB Internet Trends 2016

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Good, Better, Best

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@PurnaVirji The Tangible

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KPCB Internet Trends 2016

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KPCB Internet Trends 2016

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messaging apps now.3.6 billion next year.2.5 billion people using

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THIS SLIDE ACT AS AN ANIMATOIN/TRANSITION SLIDE AND IS NOT MEANT TO BE SPOKEN TO. Page 22Bing SMB Advertisers Search Ads12/6/2016 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

As consumers move their interactions and searches beyond the browser, weve evolved Bing to meet these consumers where they are.We talk about search beyond the browser, so where do we see it going? Trends suggest, particularly among younger digital natives, that more and more search is being conducted the same way you and I are engaging through conversation. Last April, we launched a new platform that that we are calling Conversations as a Platform. With Conversations as a Platform, we believe our search capabilities put us in a strong position to effectively understand context, intent and natural language as users converse with bots or intelligent agents, like Cortana.

How we monetize these experiences is something we are exploring. We want to make sure whatever scenarios or experiences we create is delivering value to both users and brands. There are a few scenarios in which we believe we can provide value to brands within our platform.Depending on the specificity of the intent, we can connect users with the right bots to help with task completion.First, we can connect users with specific branded intent with a branded bot. For example, get me an Uber would introduce the Uber bot.Second, where there is monetization potential, we can connect users with general category intent to a number of bots in which brands can position themselves in front of. For example, get me movie tickets poses an opportunity for multiple brands (e.g. fandango, AMC, etc..) to position themselves in front of the user.Helping brands engage with consumers more deeply across the full cycle of customer engagements. Conversations as a Platform provides an opportunity for brands to build on-going relationship and dialogue with consumers and we want to provide brands a better understanding of the full cycle of customer engagements across any messaging service whether its through CRM capabilities or analyticsWere in the early stages of exploring these opportunities but our focus today is to create a robust bot ecosystem with developers. Our bot framework is unique in that it does connect to our 1st party messaging services but also 3rd party messaging services and if you or your brands are interested in getting started, I encourage you to visit our Bot Framework site: dev.botframwork.com

-----Additional CaaP Materials can be found here:https://microsoft.sharepoint.com/teams/BingAdsMarketing/Pages/Bing-Ads-Brand.aspx?RootFolder=%2Fteams%2FBingAdsMarketing%2FBing%20Ads%20Brand%20Assets%2FNarratives%2FCaaP&FolderCTID=0x0120001A9E531972961E49AC9E7DFA58832E70&View=%7B0E053F6B-A428-41F0-870B-17CA72C5EBE1%7D

Page 23Bing SMB Advertisers Search Ads12/6/2016 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

By 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human.

Source: Gartner

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Be human.

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@PurnaVirji The Audible

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Typing challengesQuick answers Otherwise occupied

Sometimes we cant use our handsScissors instead of fingers

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110150 speaking38-40 typingHow many words per minute?

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By 2020, 50% of search will come from voice. comScore

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WhereWhenHowWhat/whoInterestedReady to actWe use more intent words with voice search@PurnaVirji

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30Xmore likely to take action

Searchers on mobile devices:

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Analyze the Search Terms Report

Re-visit your targeting strategy

Get creative about creative

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Already bots are performing many of the functions we have come to expect our apps or search to do.

http://raconteur.net/technology/voice-search-and-chatbots-are-transforming-commerce

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Keep calm and baby steps

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The future is now.

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Use your voice.Lets chat @PurnaVirji

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Thank you!

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2016 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation.Because Microsoft must respond to changing market conditions, it should not be interpreted as a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the dateof this presentation.

Microsoft MAKES NO WARRANTIESEXPRESS, IMPLIED, OR STATUTORYREGARDING THEI NFORMATION IN THIS PRESENTATION.