http://www.mobilemarketingsummits.com/events/index.php?event=25

Premise

Today’s Luxury is

Tomorrow’s Normality.

Travel is Mobile.

Mobile is Travel.

Life is a journey.

A continuum of micro-moments.

https://www.ft.com/content/5a484a28-dd2c-11e4-a772-00144feab7de

The Traditional Touchpoints in the Customer Journey

Smartphones in the Leisure Traveller’s Customer Journey

10%

20%

30%

40%

50%

https://www.instagram.com/kajol/

Source: Luth Research ZQ Intelligence™ - Cross Platform Digital Behaviour Measurement, Nov-Dec 2014.

https://www.instagram.com/kajol/

The Digital Dichotomies of Luxury Travel

Sensorium vs. Binary

Old-industry Consolidation vs. Gig Economy Disruption

Price Transparency vs. Differential Pricing

Search Relevance vs. Loyalty

Advertising vs. Advocacy

Hyper-personalisation vs. Privatised Surveillance

Early Adopters vs. Liberal Wellness Seekers

AI vs. Humanity

Appendices

Luxury Travelers & Early Adopters Share Characteristics

Highest social status

Financial liquidity

Advanced education

Socially forward

http://krugman.blogs.nytimes.com/2015/04/10/apple-and-the-self-surveillance-state/?_r=1