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TAG HEUER COLLECTIONIntroducing New Product LineBy Roberto Gudino, Alex Rangel, and Stefi GrigioTo view more work visit: www.robertogudino.com
3Objectives & Target Audience
AGENDA
Key Insight Name Criteria & Recommendation
Touchpoints & Print Ad1 2 4
OBJECTIVES
COMMUNICATION OBJECTIVE
Generate awareness of a more affordable line of watches that maintain the high precision and standards of Tag Heuer
MARKETING OBJECTIVE
Increase sales of Tag Heuer watches among a younger demographic seeking luxury watches at accessibles prices
TARGET
Read Wired, The New Yorker, The Economist
Technologically savvy
Connected through social media
White-collar professionals
Ascending corporate ladder
Ages from 25 to 40
Income $60k to $100k
INSIGHT
People strive to achieve success in life and feel compelled to display their achievements.
NAME CRITERIA
It must be easy to spell and pronounce for a global market
#1. #2. #3. #4. Must be memorable and distinct for the intended audience
Reinforce Tag Heuer brand promise of precision, sophistication, exceptional quality
Align with current product line: Carrera, Grand Carrera, Monaco, Aquaracer, Link and Formula
INTRODUCING
ACCESSWhat does the word Access signify?
● Permission, liberty, or ability to enter
● Freedom or ability to obtain or make use of something
● An increase by addition - a sudden access of wealth
LOGOTYPE
TAG HEUER PRODUCT FAMILY
MONACOCARRERA GRAND CARRERA AQUARACER
ACCESSFORMULA LINK
TOUCHPOINTS● Targeted ads on Facebook, LinkedIn
○ Using analytic tools such as Claritas and VALS we’ll create a list of desired attributes for our target demographic that we can use to identify potential consumers.
○ With this data, we will be able to reach our audience through targeted ads on Facebook and LinkedIn.
● Print ads: Wired, The New Yorker, The Economist
○ We choose these publications because of our target demographics interests and lifestyle
PRINT AD:Celebrate Success
PRINT AD:Attain Success
THANK YOU! To view more work visit: www.robertogudino.com
