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Brands that realize the importance of unearthing their core story and learning to tell stories will endear new fans and motivate advocates. Adapted from a blog post featured on Post-Advertising. You can read the original (longer) version here: http://www.postadvertising.com/2012/08/7-reasons-storytelling-is-important-for-branded-content/ Written by Jon Thomas (@Story_Jon) Developed by Story Worldwide http://www.postadvertising.com http://www.storyworldwide.com http://www.facebook.com/storyworldwide http://www.twitter.com/storyworldwide http://www.twitter.com/postadvertising
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