Stone& Co Portfolio

BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR

PORTFOLIO



ABOUT US



Stone & Co. was established in 2013 and is led by Will Stone. Will has more than 15 years brand communications

experience, having worked for a number of major international organisations, educational institutions and

brands. Stone & Co offers a partnership approach using our previous in-house consultancy experience, combined

with brand engagement knowledge and work. Stone & Co. offers a range of services including brand

development, visual identity, brand communications, events, exhibitions, content marketing and much more.

ABOUT US


Will Stone

Managing Director

Trained as a print and broadcast journalist, Will has delivered on major brand initiatives for international

businesses including UPM, The University of Manchester and consumer brands such as a Absolut Vodka, Stella

Artois and Levis Dockers. At UPM he was responsible for a number of high profile branding exercises including the

re-launch of UPM’s recycling offering across Europe. At the University of Manchester he undertook a number of

internal rebrands as part of the University’s merger with UMIST in 2004.

ABOUT US


Oven Creative has worked with us for over 10 years and has more than 30 years branding and visual identity

experience. Oven has worked on brand identities for Reebok, Nike, The University of Manchester and several

leading public bodies.

Karen Wright Photography has worked with us for more than 10 years providing high quality photographic

services for local, national and international publications and agencies

Seal Films has worked with us for more than five years creating high impact films and documentaries. They work

regularly for FMCG brands and agencies including most recently KFC and Ogilvy.

Impressions deliver our high quality large format print and signage. Equipped with the latest digital technology

they have rolled out a number of high profile campaigns for us previously.

ASSOCIATES


WHAT WE CAN

DO FOR YOU?



WHAT WE DO

BRAND COMMUNICATIONS

EVENTS

MEDIA & PR

CONTENT MARKETING

Creating brand space and ‘a red

thread’ throughout using

storytelling and brand positioning

and solid design.

Building your reputation as a voice

of authority, strong brand profile

and the go-to for comment

Creation of ‘knowledge’ events

to share experience,

demonstrate leadership and

build network of ‘loyalty’

Managing your messages across

multiple channels through planned

content such as video, blogs,

podcasts and more


PEOPLE WE’VE

WORKED WITH



PEOPLE WE’VE WORKED WITH..


Full rebrand

including

website, print

and all

copywriting

WORK WE’VE DONE


Produced and edited four

editions of Innovation in

Action for each Faculty at the

University of Manchester in

readiness for its launch in

2004

WORK WE’VE DONE


Series of short films with

customers to explore

their views on the role

of paper in their

businesses. Included a

travel company, a

retailer, an editor, a

publisher and an

advertising executive

WORK WE’VE DONE


Exhibition concept, design

and delivery including

marketing strategy for

national recycling exhibition.

Build on networking

opportunities and ‘own’ the

space

WORK WE’VE DONE


Office relocation and

full branding of new

office space for UPM

UK Sales and Supply

Chain Centre

WORK WE’VE DONE


Designed and delivered Capital

Market Day for UPM Investor

Relations Team. Full senior board

attended with over 50 analysts from

the City: venue search, branding,

production and project

management.

WORK WE’VE DONE


Designed and delivered Capital

Market Day for UPM Investor

Relations Team. Full senior

board attended with over 50

analysts from the City: venue

search, branding, production

and project management

WORK WE’VE DONE


Led series of meetings and

visits for the Finnish

Ambassador to the United

Kingdom, His Excellency Mr

Pekka Huhtaniemi. BRIEFINGS,

PRESS, PROGRAMME

MANAGEMENT

WORK WE’VE DONE


UPM Shotton MRF launch -

£20M investment. Provided:

PR, Comms, Marketing, Design

& Delivery of launch event for

200+ VIPs, videos, post-event

branding and follow up

WORK WE’VE DONE


WORK WE’VE DONE

Pitch presentation for TRM

Packaging – delivered

research and insight to

creative execution.

(business won)


WORK WE’VE DONE

12 page newspaper created

for UPM Paper from

concept, copywriting to

delivery


TESTIMONIALS



Ms Ulla-Riitta Unkuri, Vice President, Stakeholder Relations – May 2014

UPM Paper ENA (Europe & North America)

I have worked with Will Stone since 2006 in connection of several projects. He has proven track record in project management for

events, print and digital projects. Some examples are FIPP World Congress project management both in London 2009 and in Rome

2013 and related print and digital promotional material. Talking Heads - a video project to show interesting testimonials how

effective print is as a media – is a good example of his initiatives to make paper business attractive. Will has not only shown

creativity but also tight budget control in these projects. It has been a pleasure in working with him due to his inspiring personality

and surprising solutions to promote our traditional business.

Will is reliable, quick and hard working. Due to his experience and personality he is well suited for tasks where creativity, project

management, collaboration with internal and external partners and cultural awareness are needed.

TESTIMONIALS


Charles Newman, CEO, Resource Media Ltd – Dec 2013

UPM has a brand that is now highly regarded within the UK waste and recycling industry. Will Stone has played a key role in

achieving this, influencing the media and market recognition that UPM is a leader in sustainability. Awareness of UPM’s Biofore

message and the role the company plays in the waste to resources supply chain is particularly high among government and waste

management, primarily due to a highly effective and engaged communications strategy.

TESTIMONIALS


TESTIMONIALS

David Ingham, General Manager, UPM Shotton – following media exercise to support downsizing Nov 2014

“I will also take this opportunity of thanking Will for an excellent job done. As I was the only person here at Shotton who was a

public spokesperson for UPM on the day of the announcement, I found Will’s active support in managing the media enquiries and

his personal coaching essential. While the UK media will never thank a company for laying people off, the coverage we received was

quite neutral i.e. not negative towards UPM. This could not have been achieved without Will’s help.”


TESTIMONIALS

Pirkko Harrela, Executive Vice President, Stakeholder Relations, UPM

Will was responsible for UPM’s strategic communications planning and implementation in the region. He has supported all UPM’s

business groups in the UK, particularly the Paper Business Group. He was involved in strategy communications, environmental

communication, crisis communications, event management, campaigns and public relations.

Will is used to working across markets with colleagues from different cultures and was also responsible for international projects

e.g in paper recycling covering UK, France, Germany and Russia and creating a Bioforum strategy communications concept

introducing UPM executives with on-line audiocasts around different strategic themes.

Will can easily find the strategic perspective to issues, he is a creative and collaborative person with a global mindset. He is very

personable and able to deal both with executive level as well as the shop-floor persons.

He has been highly appreciated both as an internal management consultant as well as a colleague and team member.


ANY QUESTIONS?

WILL STONE

[email protected]

Tel. 07939 136680
