BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
PORTFOLIO
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
ABOUT US
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
Stone & Co. was established in 2013 and is led by Will Stone. Will has more than 15 years brand communications
experience, having worked for a number of major international organisations, educational institutions and
brands. Stone & Co offers a partnership approach using our previous in-house consultancy experience, combined
with brand engagement knowledge and work. Stone & Co. offers a range of services including brand
development, visual identity, brand communications, events, exhibitions, content marketing and much more.
ABOUT US
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
Will Stone
Managing Director
Trained as a print and broadcast journalist, Will has delivered on major brand initiatives for international
businesses including UPM, The University of Manchester and consumer brands such as a Absolut Vodka, Stella
Artois and Levis Dockers. At UPM he was responsible for a number of high profile branding exercises including the
re-launch of UPM’s recycling offering across Europe. At the University of Manchester he undertook a number of
internal rebrands as part of the University’s merger with UMIST in 2004.
ABOUT US
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
Oven Creative has worked with us for over 10 years and has more than 30 years branding and visual identity
experience. Oven has worked on brand identities for Reebok, Nike, The University of Manchester and several
leading public bodies.
Karen Wright Photography has worked with us for more than 10 years providing high quality photographic
services for local, national and international publications and agencies
Seal Films has worked with us for more than five years creating high impact films and documentaries. They work
regularly for FMCG brands and agencies including most recently KFC and Ogilvy.
Impressions deliver our high quality large format print and signage. Equipped with the latest digital technology
they have rolled out a number of high profile campaigns for us previously.
ASSOCIATES
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
WHAT WE CAN
DO FOR YOU?
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
WHAT WE DO
BRAND COMMUNICATIONS
EVENTS
MEDIA & PR
CONTENT MARKETING
Creating brand space and ‘a red
thread’ throughout using
storytelling and brand positioning
and solid design.
Building your reputation as a voice
of authority, strong brand profile
and the go-to for comment
Creation of ‘knowledge’ events
to share experience,
demonstrate leadership and
build network of ‘loyalty’
Managing your messages across
multiple channels through planned
content such as video, blogs,
podcasts and more
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
PEOPLE WE’VE
WORKED WITH
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
PEOPLE WE’VE WORKED WITH..
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
Full rebrand
including
website, print
and all
copywriting
WORK WE’VE DONE
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
Produced and edited four
editions of Innovation in
Action for each Faculty at the
University of Manchester in
readiness for its launch in
2004
WORK WE’VE DONE
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
Series of short films with
customers to explore
their views on the role
of paper in their
businesses. Included a
travel company, a
retailer, an editor, a
publisher and an
advertising executive
WORK WE’VE DONE
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
Exhibition concept, design
and delivery including
marketing strategy for
national recycling exhibition.
Build on networking
opportunities and ‘own’ the
space
WORK WE’VE DONE
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
Office relocation and
full branding of new
office space for UPM
UK Sales and Supply
Chain Centre
WORK WE’VE DONE
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
Designed and delivered Capital
Market Day for UPM Investor
Relations Team. Full senior board
attended with over 50 analysts from
the City: venue search, branding,
production and project
management.
WORK WE’VE DONE
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
Designed and delivered Capital
Market Day for UPM Investor
Relations Team. Full senior
board attended with over 50
analysts from the City: venue
search, branding, production
and project management
WORK WE’VE DONE
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
Led series of meetings and
visits for the Finnish
Ambassador to the United
Kingdom, His Excellency Mr
Pekka Huhtaniemi. BRIEFINGS,
PRESS, PROGRAMME
MANAGEMENT
WORK WE’VE DONE
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
UPM Shotton MRF launch -
£20M investment. Provided:
PR, Comms, Marketing, Design
& Delivery of launch event for
200+ VIPs, videos, post-event
branding and follow up
WORK WE’VE DONE
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
WORK WE’VE DONE
Pitch presentation for TRM
Packaging – delivered
research and insight to
creative execution.
(business won)
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
WORK WE’VE DONE
12 page newspaper created
for UPM Paper from
concept, copywriting to
delivery
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
TESTIMONIALS
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BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
Ms Ulla-Riitta Unkuri, Vice President, Stakeholder Relations – May 2014
UPM Paper ENA (Europe & North America)
I have worked with Will Stone since 2006 in connection of several projects. He has proven track record in project management for
events, print and digital projects. Some examples are FIPP World Congress project management both in London 2009 and in Rome
2013 and related print and digital promotional material. Talking Heads - a video project to show interesting testimonials how
effective print is as a media – is a good example of his initiatives to make paper business attractive. Will has not only shown
creativity but also tight budget control in these projects. It has been a pleasure in working with him due to his inspiring personality
and surprising solutions to promote our traditional business.
Will is reliable, quick and hard working. Due to his experience and personality he is well suited for tasks where creativity, project
management, collaboration with internal and external partners and cultural awareness are needed.
TESTIMONIALS
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
Charles Newman, CEO, Resource Media Ltd – Dec 2013
UPM has a brand that is now highly regarded within the UK waste and recycling industry. Will Stone has played a key role in
achieving this, influencing the media and market recognition that UPM is a leader in sustainability. Awareness of UPM’s Biofore
message and the role the company plays in the waste to resources supply chain is particularly high among government and waste
management, primarily due to a highly effective and engaged communications strategy.
TESTIMONIALS
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
TESTIMONIALS
David Ingham, General Manager, UPM Shotton – following media exercise to support downsizing Nov 2014
“I will also take this opportunity of thanking Will for an excellent job done. As I was the only person here at Shotton who was a
public spokesperson for UPM on the day of the announcement, I found Will’s active support in managing the media enquiries and
his personal coaching essential. While the UK media will never thank a company for laying people off, the coverage we received was
quite neutral i.e. not negative towards UPM. This could not have been achieved without Will’s help.”
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
TESTIMONIALS
Pirkko Harrela, Executive Vice President, Stakeholder Relations, UPM
Will was responsible for UPM’s strategic communications planning and implementation in the region. He has supported all UPM’s
business groups in the UK, particularly the Paper Business Group. He was involved in strategy communications, environmental
communication, crisis communications, event management, campaigns and public relations.
Will is used to working across markets with colleagues from different cultures and was also responsible for international projects
e.g in paper recycling covering UK, France, Germany and Russia and creating a Bioforum strategy communications concept
introducing UPM executives with on-line audiocasts around different strategic themes.
Will can easily find the strategic perspective to issues, he is a creative and collaborative person with a global mindset. He is very
personable and able to deal both with executive level as well as the shop-floor persons.
He has been highly appreciated both as an internal management consultant as well as a colleague and team member.
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR
ANY QUESTIONS?
WILL STONE
Tel. 07939 136680
BRAND COMMUNICATIONS | PHOTOGRAPHY | CONTENT MARKETING | DESIGN | DIGITAL | PR