The State of Digital Media 2015: Getting the picture

Speaker:

Carol L. Morgan, MIRM, CAPS, CSPManaging Partner, mRELEVANCE, LLC

Marketing, Communication, Interactive

2014 Professional Women in Building Chair

Images

•Brain processes images 60,000X faster than text•Why?•Images are processed in long term memory. Words are process in Short term memory.

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2015 - will approach 1 trillion imagesthanks to selfie explosionAFP.com

Chad Davis, 01/16/2015

Try to find 2014 or 2015 numbers

Image Stats

• Blogs: 94% more views

• Facebook: 87% share rate

• Twitter: 35% more retweets

• ~70M Instagram pics a day

• 1M+ selfies taken a day

Best Practices - Content

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Makes brand more

human & Exhibits

character

Power of affiliation and

inference

Showcases expertise

Original Curated

Best Practices- Happy, Successful Images

Best Practices – Creative Direction

Best Practices – Color Association

http://webmag.co/power-color/

Best Practices – Fresh & New

Best Practices – User Generated Content

Best Practices – Email Marketing

Describe your company

Six Principles of Influence

1. Reciprocity2. Consistency 3. Social Proof4. Liking5. Authority 6. Scarcity 

Blogs

Facebook

Instagram

Pinterest

25M unique monthly visitors

Houzz

Legal Ramifications & Pitfalls

Image

Speaker:

Carol MorganmRELEVANCE

770.383.3360carol@mrelevance.comMarketingRELEVANCE.com@AtlantaPR