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The State of Digital
Asset Management
September 14, 2016
Whitney Harmel is the Director of Sales
at Brandobility. She works with brands,
higher education institutions and
nonprofits to understand the challenges
around managing brand content and
works hand in hand with marketing
teams to create a solution.
Connect on LinkedIn: www.linkedin.com/in/whitneyharmel
Follow Her on Twitter: @WhitneyHarmel
Email: [email protected]
Call: 410-698-3289
About the Presenter
Agenda
• Digital Asset Management Defined
• Our DAM Survey Results
• Common Themes & Key Takeaways
• Tips and Tricks for Implementing a DAM
Digital Asset Management Defined
• What does Webster say?
• The Evolution of DAM
• Key Functionality
Who Participated In The Survey?
Negative Impacts
Ignoring Brand Guidelines
was found to be the biggest cause of a
negative impact on marketing campaigns.
This was closely followed by:
• Repeated Requests for Same Content
• Poor Communication
• Resending Content
• Long Work Hours
Sharing Content – Internally
While DropBox, Shared Drives and Serverswere used often...
...Email was, by far, the most common tool for content collaboration
Sharing Content – Externally
Similarly, Email was used the most for sharing assets with agency partners.
DropBox, Web-Based Sharing and FTP were fairly common
Agency Partnerships
These partnerships Primarily include Collaborating on:
• Digital Production
• Creative
• Marketing Strategy
53% 18% 29%use a reporting tool for
auditing the success rate
of Agency partners
are manual
calculating with excel
and google docs
don’t have a good
way of auditing
campaigns
In 2016 and 2017, Marketing Campaigns
Will Focus on Web and Social the Most
Biggest Challenges of Working
with Marketing Assets
1. Analytics and Reporting
2. Handling Multiple Formats
3. Tracking Assets
4. Reusing Assets
5. Version Control
Common Themes & Key Takeaways
• You are not alone
• “Free” comes at a cost
• Data is power
• Multichannel marketing
Thinking about
Implementing a DAM?
Start Here.
Connect on LinkedIn: www.linkedin.com/in/whitneyharmel
Follow Her on Twitter: @WhitneyHarmel
Email: [email protected]
Call: 410-698-3289
Check Out Our Blog:http://info.brandobility.com/blog
Follow Us on Twitter:https://twitter.com/brandobility
Thank You!
