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Good storytelling is like good design.
When it’s done right, it looks effortless and captivating...
...and people forget they’re on your ride.
WHEREEMAIL welcome email, reiterated in onboarding, as part of engagement and recapture
PRESS pitches, press kit, boilerplate, press releases
FUNDRAISING deck, pitches
WEBSITE /about, /team, /why-us, /press
PROFILES crunchbase, angel list, linkedin, Facebook, twitter, moar
EVENTS speaking engagements, networking, meetups
STRUCTURE
ONE consistent story...
different formats:
short 3 wordmedium few sentenceslong few paragraphs
PSYCHOLOGY
Relateability CuriosityTriumphUnderdog (vulnerability, doubt)InnovationCONFLICT <—this one is not optional
STORY ARCS
Small Town Hero (against all doubts, hits it big on the internet)
For years, no one could solve my problem… (so I built the solution myself)
Customer hero (if they did it, you can too)
I wasn’t always a ___ (humble beginnings)