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#UVPUn i q u e Va l u e P ro p o s i t i o n : t rans la te your 3Ds (Discontinuous innovation, Defensible technology, Disruptive business model) into marketing language.
Marvel’s website
#storytelling
Engagement and empathy is what makes people want to try.
Automation trick: use
Hemingway to make your text bold and clear
Grovemade’s website
#CTA
Strenghten your message with confirmation (and get rid of anxiety at the same time).
#4 of Saas Virality Checklist. ”Powered by” works both ways.
Smashing’s newsletter form
#form
The fewer fields you require, the less friction you create. The length of your form needs to align with your lead generation goals.
Automation tip: integrate your form with Zapier. Make the apps work for you, not
the other way.
Zapier’s visual
#visuals
Forget about dull stock photos.
Quality startup photos ready to use: https://stocksnap.io/
>
#reach
New traffic sources? Always!
Try Lander to give your LP more exposure.
Lander’s facebook
#testing
Make real users test your LP before launching.
Use UsabilityHub - see how people interact with your design.
UsabilityHub’s website
Test Compass by AdEspresso to avoid mismatch between communication.
#contextBuild a bridge between ads/email/etc. and your landing page.
Inspiration:
Land Book One Page Love
Join FREE Marketing Course!
www.blog.growbots.co
Greg Pietruszynski | @pietruszynski CEO Growbots | @growbots_