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STARBUCKS ON THE GO!
KILEY EDWARDS
“All of your Starbucks worries, solved by one simple service”
THE BIG IDEA Convenience for all of our specialty Starbucks lovers, that
carry a busy lifestyle Order a drink by call or click! Drink delivered to wherever you are! Year round time frame Promotions and advertisements through social media
TV, Facebook, Radio
Including our community
GOALS OF THE CAMPAIGN
Reach out to our fellow Starbucks drinkers
Offer a special serviceSelling more products
Make the lives easier for morning Starbucks drinkers
Easy way to promote how great Starbucks truly is
TARGET AUDIENCE
Young/Mid-age working class Men/women: AGE: 25 – 50 Working class with children Early morning, busy parents
Research from Google Adwords Busy lifestyle, limited time in the
morning, small children, children to get off to school
KEY PERFORMANCE INDICATORS
Terms of SalesCall/Click online to place orderSocial Media tracking
Facebook likes, twitter follows, instagram posts/tags
Blog comments and viewers
TOOLS & TACTICSPromotion via Social media
Twitter, Facebook, Instagram, blogging, etc.
Blog – experiences postedTV air time, commercialsRadio time, commercials App to the Smartphones
BUDGET$40 Million Very simple, yet will include many costs
Costs of service:VehiclesStorage insideGas pricesAdvertisements Stickers and signs for cars
COMMUNITY INVOLVEMENT
Use of outreach will be implemented Designing of logos and advertisements by
local art studentsCompetition involved
Winner will be announcedUse of logo on all advertisements Other art contests for our service Resume builders for art major students
SUMMARY
One-of-a-kind deal Convenience to the Starbucks drinking world
Great marketing campaign, that will be successful!