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Two years ago DMA Solutions could build a social network following in a flash and create beautiful websites in a heartbeat, yet they were at a crossroads. They were an established agency but facing marginal revenue growth, stagnation in service offerings and a lack of measurement capabilities. They knew something needed to change. Enter inbound marketing. After adopting Hubspot and practicing inbound marketing, they made the shift to become more effective and successful marketers. In this session DMA Solutions will share their story about their accelerated path to reaching Gold within a year and their plans for future success. As an agency focused on the niche fresh fruit & vegetable industry, DMA’s FRESH and unique perspective will offer actionable advice to other agencies looking to create measurable results for their own business.
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#INBOUND14
Stagnate to StunningWhy We Adopted Inbound & HowWe Reinvented Our Agency
Dan’l Mackey AlmyPresident & CEO, DMA Solutions, Inc.
@WhyNotFresh
#INBOUND14@WhyNotFresh
“The internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.”
— Seth Godin, Permission Marketing
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10YEARSAGO
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10YEARSAGO
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10YEARSAGO
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10YEARSAGO
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10YEARSAGO
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10YEARSAGO
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FASTFO O Dh a dthis
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ANDthis
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P RO C ES S E DFO O Dh a dthis
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ANDthis
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AND let ’s not forget aboutthis
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Problem…
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But there was a hero being born.
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Game changer.
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Game changer.
Game changer.
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10YEARSAGO
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Per capita consumption of fresh fruit in the U.S.
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— Seth Godin, The Purple Cow (2003)
“Imagine how cool Pop Tarts would be if the brand manager was the sort of person who ate them for dinner.”
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Our servicesBrand DevelopmentWebsite/Blog CreationCreative Design & IdeationCopywriting & Content CreationSocial Media ManagementInbound Marketing ServicesAdvertising Design & ManagementTradeshows & EventsPublic Relations
GOALS
MARKETING
CREATIVEDESIGN
PUBLICRELATIONS
RESULTS
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Stable. Stagnant. Stunning.
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Stable: Years 1 – 6 We were growing
Healthy number of clients seeking our services
Digital was the primary source of new business
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Stagnant: Years 7 – 8: Growth with current
clients plateaued
New business leads thinned
Internal growth continued, with no plan
Reached “Conscious Crossroads”
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What changed, and how did we transform?
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Approach– Helpful (Inbound)– Measurable
(HubSpot)
People– Right Fit– Right Number
#INBOUND14@WhyNotFreshQ1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
DMA Revenue Results 2010-2014
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DMA Case StudyHubSpot
2xIncrease in
Inbound Client Base
after 1st Year
40%Increase
in Revenue in 1st Year
2xIncrease
in Online Traffic in 2 Years
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"The goal is to out-think, rather than outspend, the competition."
— Paul Roetzer, The Marketing Performance Blueprint
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1. Grow business with current clients.
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1. Grow business with current clients.
2. Attract new clients while you sleep.
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1. Grow business with current clients
2. Attract new clients while you sleep
3. Repeat.
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SMART GOALS: Grow client’s
qualified databases to 500M in 2015
Achieve Platinumstatus in 2015
Double the size of our agency by EOY 2016
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INTERNAL STRATEGIES: Develop
Management Team
Diversify agency
Form Partnerships
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EXTERNAL STRATEGIES: Elevate client’s
brands
Encourage & Motivate industry
Inspire consumers
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OURFUTURE
SUCCESS
#INBOUND14@WhyNotFresh
THANK YOU!
@WhyNotFresh
Dan’lMackey Almy