[Srijan Wednesday Webinars] Digital Marketing for Customer Acquisition

www.digitalvidya.com

Digital MarketingFor Customer Acquisition

@PradeepChopra


Agenda

• Introduction• Orientation to Digital Marketing• Framework to Multiply Revenue

through DM• Exercise: Online Adv Strategy for

Lead Generation• Q & A


What is Digital Marketing?


“The process of reaching out to and engaging with your

customers/users through Digital Media (Internet, Email, Mobile)”


SEO or Organic Search

SEM or PPC



Email & Mobile Marketing

SEO

Social Media

Online Advertising

Website/Presence


Let’s learn from Real Examples


Remarketing on Google


Remarketing Example


Over 20% All Sales through Facebook


30x ROI on FB Ads: 10k+ Tickets Sold


SEO


Reach

Online Presence

Audience Aggregation

Leads SalesSEO, Ads,

Email, Social

Media…

Conversion Optimization

Analytics (Metrics, Tools)

Customer Acquisition Framework


KISSmetrics Post Trial Sign-up Flow


KISSmetrics Welcome Email


KISSmetrics Push Forward Email


KISSmetrics Evangelizing Email


KISSmetrics Evangelizing Email


KISSmetrics Relationship Email


KISSmetrics Relationship Email


OpportunityReach Leads Sales Revenue Growth %

1000 100 10 1 Lac

1500 150 15 1.5 Lacs 50

1000 150 15 1.5 Lacs 50

1000 150 15 1.5 Lacs 50

1000 100 20 2 Lacs 100

1500 337 67.5 6.75 Lacs 575


Exercise: Online Advertising Strategy for

Lead Generation


Google Adwords vs Facebook Ads

• Adwords: intent => higher conversion

• Facebook: targeting• Facebook: early mover advantage


Opportunity of Targeting on Facebook

• Age• Location• Gender• Interest• Relationship Status• Social Connection on Facebook• Occupation• Education• Email, Phone or Userid


Custom Audience: Email/Phone/UID


Interest Targeting on Facebook


Retargeting on Facebook


Landing Page


Time to Create Your Strategyhttp://bit.ly/dv-lg

http://bit.ly/dv-lg