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○○○
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Doesn’t Explain
Explains Very Well
Sincerity
Excitement
Sophistication
Competence
Ruggedness
Doesn’t Explain
Explains Very Well
Sincerity
Excitement
Sophistication
Competence
Ruggedness
● Cool● Young● On Trend● Unique● Contemporary● Up-to-Date
Doesn’t Explain
Explains Very Well
Sincerity
Excitement
Sophistication
Competence
Ruggedness
Doesn’t Explain
Explains Very Well
Sincerity
Excitement
Sophistication
Competence
Ruggedness
Doesn’t Explain
Explains Very Well
Sincerity
Excitement
Sophistication
Competence
Ruggedness
Doesn’t Explain
Explains Very Well
Sincerity
Excitement
Sophistication
Competence
Ruggedness
Who it’s for Equity
Sets Apart
Personality
Key Benefit