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Trends for 2015/2016GUIDE TO SOCIAL MEDIA
www.gcicollective.com.au
IntroductionOur Small Business – Guide to Social Media is designed to assist in gaining a stronger understanding of social media today and equipping you with a few quick tools that you can implement in your business, with no Gobbledegook!
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• What’s trending in social media
• What’s changed
• Why jump on the social media bandwagon
• The How
GCI Collective - Guide to Social Media
What’s trendingBefore we look forward, let’s take a look at what is trending today, what is fading out and what is on trend for 2016.
GCI Collective - Guide to Social Media
Video is what’s hot right now
Many marketing reports this year have demonstrated that video is growing steadily across social platforms and now makes up approx. 64% of viewing traffic and over 40% of social shares.
Facebook has changed Algorithms to favour pages with video content…
Here are some more examples of businesses using videos to attract new businessTargetBroadwayShine LawyersITP Australia
Videos show no sign of slowing and will remain on trend throughout 2016.
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Pinterest is on the rise
2015 was a great year for Pinterest but 2016 promised to be even bigger according to Tech Crunch with the introduction of their Buy Now feature button.
GCI Collective - Guide to Social Media
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More Call-to-Action is in Play
The social platforms continue to enhance their Call-to-action features to convert viewers into leads/buyers by adding new buttons and clickthroughs such as learn more, buy now, book now, shop now, sign-up, contact us, share, and so on.
All of these additional features will hopefully lead to more conversions and new leads.
User generated content is a Must. Must. Must. for social media in 2016.
If you want to keep your viewers/fans engaged, you need to have a user-generated content (UGC) strategy. In 2015 UGC dominated the social feeds across all social platforms - from blogs, to news articles, reports, audio reviews, videos, competitions and more.
The biggest/trending brands on social continue to inspire viewers with engaging content.
“Make sure what you are saying, is what your viewers want to hear”
GCI Collective - Guide to Social Media
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GCI Collective - Guide to Social Media
Ensure you are engaging with your social fans and interacting with them on various levels. A variety of posts that are informative, interactive, inviting and independently yours.
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It’s all about real-time and relevant information
Consumers will spend more time across social platforms in 2016, requiring user experiences across a variety of brands and experiences. You will see a much higher demand for services in real-time access, and the ability to choose how they get it.
Marketers in the coming year will really need to understand their key audience and what they want. A marketing strategy is more important now than ever before.
The news now comes to you, you don’t need to go looking…
“Social listening and proactive community management will become increasingly important for brands looking to grow” Lisa Konig, Director at GCI Collective
People buy from People – Consumer Influence
It has been proven in study after study that people look to fellow consumers –instead of directly to the company to inform purchasing decisions.
It’s time to get those real stories and referrals from your clients and circulate them around your networks, better still – run a competition for people to submit their testimonials to win something worthwhile.
Influencer marketing will continue to be the fastest growing online customer acquisition method.
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Get people talking about your products and services
GCI Collective - Guide to Social Media
What’s changedSocial marketers can no longer consider social analytics as a second thought. Social marketing should be the priority focus of your marketing strategy if it isn’t already.
• Consumers expect brands to be active on at least three to four social channels instead of the previous one or two.
• 95% of Millennials expect brands to have a Facebook presence.
• 87% of Gen X’ers (30- to 44-year-olds) and even 70% of those aged 45 to 60 think brands should at least have a Facebook page.
• The amount of data and analytics marketers have access to has exploded in recent years.
• 42% expect a response in under an hour
• Brands can no longer get away with nil or small social marketing budgets.
Transparency is the new normal. In fact, there has been a major marketing mind shift to transparency over the past decade.IN
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GCI Collective - Guide to Social Media
GCI Collective - Guide to Social Media
Why jump on the social bandwagon? Here’s whyIt’s simple really, if you are not in it – you are losing out on a massive chunk of audience and a substantial loss in brand awareness and sales.
Social media is the most cost effective, measurable marketing medium that can take your business not only Australia wide but global.
The why
• Increased Brand Recognition
• Improved brand loyalty
• More Opportunities to Convert
• Higher conversion rates
• Higher Brand Authority
• Increased Inbound Traffic
• Decreased Marketing Costs
• Better Search Engine Rankings
• Richer Customer Experiences
• Improved Customer Insights
GCI Collective - Guide to Social Media
Here’s HowSetting up a good foundation on social media can help you build visibility and connections for your business. A quick checklist
1: Create Profiles on Multiple Social Platforms
- Only choose those suitable for your business
2: Fill Out Your Profiles Completely
- Be transparent and sell your business
3: Allow Blog Comments
- Let people interact
4: Add Share Buttons to Your Blog
- Let people share your good content
5: Connect With Your Followers
- Let them see the people behind the business and post content that engages them.
6: Ask for Customer Reviews
- Share your good news stories, it’s what helps sell you and your services.
For more in depth information on this topic, view our Social Media Starter Guide via our website www.gcicollective.com.au
