Social media trend predictions for 2016

@kirandm1234

Twitter is building a new product that will allow users to share tweets that are longer than the company's 140-character limit, The current plan is reportedly to show just the first 140 characters in the news feed and then allow readers to click to expand the tweet and see the other 9,860 remaining characters

This is an opportunity to build connections & target users better With the long content, users will spend more time on the tweet

and there's a higher chance they are exposed to our product and have a better understanding

It’s also time to increase site traffic and followers with promoted Tweets & Accounts

Twitter

Facebook determines the amount of time readers spend on an article

The longer people stay on a particular piece of content, the more likely that post will be shown on their newsfeed

Facebook is testing its ‘Instant Articles’ which will allow publishers to post content without other users having to leave the website to read it

This will be helpful for the brand to post more interactive and readable content with consumers

The Rise of Long Form Social Content

According to Pew Research Center, 56% of online adults ages 18-29 use Instagram

Monetizing posts is a very realistic possibility with Instagram ads

Also increase bloggers/influencer activities to reach the core audience, increase awareness, build loyalty and capitalize the fan interest

Instagram

Between April and November 2015, Facebook doubled average daily video views from four billion to eight billion

More product, educative videos should be created for Facebook, Twitter and Instagram

Video Will Continue to Beat Static Content

It has become extremely evident that live updates will continue to dominate the social media market in 2016

Periscope, Meerkat  allows you to capture a moment and share it immediately with the audience rather than having to record a video, and then posting it later, which will limit the engagement it will get

Focus should be on these social channels as well for better  interaction and engagement with the audience

Live Streaming

With thousands of fans and followers who are eager to read and hear their every word, influencers are the celebrities of social media

Brands can benefit by being a part of that content, front and center in the social feed

Influencers the Key to Social Success

Thank You!