Social Keys - Impact of Social on Media & Marketing

@JamieStenziano@ClarionResearch

Social Keys: Media & Marketing

New Media Adoption Guest Lecture - Gabelli School of Business – Fordham 2/13/17


What’sClarion?


Clarion is a custom insights consultancy.

@JamieStenziano@ClarionResearch @JamieStenziano@ClarionResearch

What We Do

Quantitative Insights

Strategic Consulting

Qualitative Insights


Ad Development, Ad Effectiveness

Consumption Insights: Millennial & GenZ

Content Development & Testing

Streaming Service Guidance

Clarion Advertiser Intelligence

Live, Experiential, Event Research

Media & Entertainment Insights Division


Social AF?






Source: GroupM Interaction Report, February 2017.

Share of Global Advertising

(2016)

Share of Global Digital Advertising

(2016)

Google13%

All Others87%

Google42%

All Others58%

FB5%

All Others95%

FB15%

All Others85%



Daily active users:158,000,000Snaps per day:2,500,000,000Pics snapped per sec: 9,000

Source: http://expandedramblings.com/index.php/snapchat-statistics/


VS.


Why brands care about social






Why TV cares about social


Source: Q3 2016 Nielsen Connected Devices Report


DAILY AVG FB & TWTR INTERACTIONS ABOUT TV

THIS FALL IN THE U.S.

14.2 MM

Source: Nielsen Social Media Report


FB & TWTR INTERACTIONS DURING

THE 4 2016 PRESIDENTIAL DEBATES.

215 MM









Influence me


Do you follow influencers? Who? Why?


#1 Bethany Motta

#2 Ryan Higa

#3 Jenna Mourey

#4 Karen Alloy

#5 Gigi

Hadid

#6 Grace Helbig

#7 Michelle

Phan

#8 Miranda

Sings

#9 Rooster Teeth

#10 Connor Franta


Source: Launch Metrics – The State of Influencer Marketing 2017 Report













What’s live got to do with it?




807,000,000 concurrent viewers at one point according to FB…

…but how do the metrics compare vs. Nielsen TV

ratings?

Measurement Questions:


Cyberbullying






The real deal




Re-defining social


What is social?



More like,what’s NOT

social?


Q&A


Thank You@ClarionResearch | #ClarionStories

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