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SEOs Give Up Their Best Ideas:
Takeaways for 2014
Ari Nahmani
@AriNahmani | #SMX
Hi! Good Afternoon! You’re almost at the end! Ari Nahmani CEO / Founder Kahena Digital Marketing
We are up the street. Contact us!
MENTIONS & IMAGE ATTRIBUTION: LINKS AND ENGAGEMENT
For brands or products that do #RCS, their brand, staff, products and associated mentions get used across the web. Automate the discovery of these for easy wins.
@AriNahmani
@AriNahmani
@AriNahmani | #SMX
Image Raider FTW! Add images to each campaign, set the frequency, and watch as your copyright protected images are found on other sites without attribution. Easy as pie!
@AriNahmani | #SMX
@AriNahmani
@AriNahmani
Fresh Web Explorer: Advanced Search Operators
• “kahena digital” –rd:kahenadigital.com • “ari nahmani” –rd:kahenadigital.com • “jerusalem startup” –rd:kahenadigital.com • “kahenacon” –rd:kahenadigital.com • “SEO” and “Israel” –rd:kahenadigital.com Monitor competitors, similar products/services, industry related terms, LB monitor [remove –rd].
@AriNahmani
@AriNahmani
@AriNahmani
@AriNahmani
[NOT PROVIDED]
With keyword data gone, it’s become a lot harder to optimize based on opportunity and ‘low hanging fruit’.
@AriNahmani
SEOs BE ALL LIKE…. @AriNahmani
AND….. @AriNahmani
AND….
@AriNahmani
STOP THE TANTRUM…..
@AriNahmani
@AriNahmani
SEMRUSH CHANGED THE GAME FOR US
The ability to see which keyword opportunities there were (low hanging fruit) on pg 1-2, relative to volume was huge for us. So simple, yet massive value. Large/strong sites are the best for this.
@AriNahmani
@AriNahmani
AUTOMATE FTW! @AriNahmani
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@AriNahmani
IN-HOUSE TOOLS
@AriNahmani
IN-HOUSE TOOLS
@AriNahmani
IN-HOUSE TOOLS
QUICK + EXTREMELY ADVANCED COMPETITIVE ANALYSIS
Simple, somewhat hidden Moz tool will give you incredible insights and make you look awesome to clients or the boss.
@AriNahmani
@AriNahmani
@AriNahmani
@AriNahmani
@AriNahmani
SEO DUE DILLIGENCE IN A POST PENALTY WORLD
Quickly assess risk of a potential client or own sites. Evaluate what kind of baggage you are taking on!
@AriNahmani
@AriNahmani
@AriNahmani
@AriNahmani
@AriNahmani
@AriNahmani
Quick Due Diligence
• Panguin Tool [algorithmic penalties]
• Manual Action Viewer [manual penalties]
• Anchor Text Ratios [moz, ahrefs, majestic]
@AriNahmani
Thanks! Contact Me:
Ari Nahmani Founder / CEO Kahena Digital Marketing @AriNahmani ari AT kahenadigital.com
We are hiring.
@AriNahmani | #SMX