SMX Israel 2014 - Ari Nahmani | Predictive Search: Apple Siri | Kahena Digital Marketing

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Text of SMX Israel 2014 - Ari Nahmani | Predictive Search: Apple Siri | Kahena Digital Marketing

  • 1. Predictive Search: SIRI Ari Nahmani
  • 2. Hi! Good Afternoon. Ari Nahmani CEO / Founder Kahena Digital Marketing We are up the street. @AriNahmani | #SMX
  • 3. SAMANTHA > SIRI @AriNahmani | #SMX
  • 4. @AriNahmani | #SMX
  • 5. @AriNahmani | #SMX
  • 6. @AriNahmani | #SMX
  • 7. OKAY, KINDA FUNNY. @AriNahmani | #SMX
  • 8. SIRI OVERVIEW @AriNahmani | #SMX
  • 9. SIRI OVERVIEW Actually, originally it was an app designed by Siri, Inc. Acquired by Apple in April 2010. They kept the name. All other platform development stopped after acquisition. @AriNahmani | #SMX
  • 10. SIRI OVERVIEW Actually, originally it was an app designed by Siri, Inc. Acquired by Apple in April 2010. They kept the name. All other platform development stopped after acquisition. @AriNahmani | #SMX
  • 11. @AriNahmani | #SMX
  • 12. DATA SOURCES @AriNahmani | #SMX
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  • 17. YELP LOCAL BUSINESSES Siri queries yelp for local business information when it determines your location either by explicit query signals or implicit location signals (ip address, wifi signal, 3g/gps). @AriNahmani | #SMX
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  • 25. BING Web Search Google was swapped out for Bing as default search engine in Siri with the release of iOS7 in late 2013. Understanding your brands search presence in Bing is probably the most actionable takeaway re: Siri for marketers. @AriNahmani | #SMX
  • 26. @AriNahmani | #SMX
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  • 29. TWITTER What is ___ saying? Simple, clean integration with Siri. Lacks ability to sort or filter easily and name recognition is extremely difficult (opportunity for optimization?) @AriNahmani | #SMX
  • 30. @AriNahmani | #SMX
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  • 37. MAPS LOCATION & DIRECTIONS Loads apple maps if youre in the right country (not Israel), and using natural language or place names still is very difficult for Siri. @AriNahmani | #SMX
  • 38. @AriNahmani | #SMX
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  • 41. WIKIPEDIA & WOLFRAM ALPHA [if not Bing..] For most questions, it seems that Wikipedia or Wolfram alpha are first choice otherwise a web search on Bing will occur. @AriNahmani | #SMX
  • 42. @AriNahmani | #SMX
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  • 48. BUILT-IN DATA SOURCES Personal assistant and efficiencies gained with Siris integration into default Apple iOS apps and services. Siri use is most likely relegated to these ty