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When Social Insights Drive Strategy Shifts Making Game-Changing Use of Data

Smart Social Summit 2017 | When Social Insights Drive Strategy Shifts: Making Game-Changing Use of Data

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When Social Insights Drive Strategy Shifts

Making Game-Changing Use of Data

SVP, Engineering

Spredfast

@bdainton

Brian Dainton

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C ON F IDENTIA L

C ON F IDENTIA L

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C ON F IDENTIA L

Senior Digital Strategist

Sirius XM

/in/MitziEmrich

Mitzi EmrichDirector, Marketing Delivery

CDW Corporation

@lmccadney

Lauren McCadney WilliamsSenior Director of Marketing

Frito-Lay North America

@bartl

Bart LaCountAVP, Social Intelligence

L’Oreal

/in/JennyVerbitsky

Jenny Verbitsky

Session Panelists

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C ON F IDENTIA L

C ON F IDENTIA L

C ON F IDENTIA L

C ON F IDENTIA L

C ON F IDENTIA L

Q&A

Senior Digital Strategist

Sirius XM

/in/MitziEmrich

Mitzi EmrichDirector, Marketing Delivery

CDW Corporation

@lmccadney

Lauren McCadney WilliamsSenior Director of Marketing

Frito-Lay North America

@bartl

Bart LaCountAVP, Social Intelligence

L’Oreal

/in/JennyVerbitsky

Jenny Verbitsky