Campaign Planning: Taking a Data-Driven ApproachSiriusLabs

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© 2015 SiriusDecisions. All Rights Reserved 2

Introducing SiriusLabs

New for 2016, SiriusLabs are a set of track sessions designed for organizations seeking advice on how to better utilize some of SiriusDecisions iconic models.

• Led by a combination of our analysts and members of our consulting team, SiriusLabs provide guidance on model implementation, feature live walkthroughs, and use demonstrations of SiriusTools™ in a workshop-type of environment.

• The SiriusLabs focus on how to Operationalize; delegates will receive quick-start advice on how to implement one of our models, and walk away with a set of templates that include a sample project plan and sequencing of activities.

© 2015 SiriusDecisions. All Rights Reserved 3

Campaign Planning: Taking a Data-Driven Approach (Marketing Contribution Framework Tool)

Focus: OperationalizeWhile many b-to-b marketers understand – and want to apply – next-generation campaign planning principles, they often struggle to understand just how to get started.

In this session, attendees will see an in-depth walkthrough of a tool that deconstructs the different stages of SiriusDecisions’ campaign implementation process, which has been designed to help organizations balance budget allocation and tactic mix around areas of greatest impact. They will also receive a set of templates that help support best-in-class b-to-b campaign design.

© 2015 SiriusDecisions. All Rights Reserved 4

PresentersNick Buck, Practice Director: Nick Buck brings more than 18 years of experience to the SiriusDecisions consulting practice. Prior to joining SiriusDecisions, Nick spent seven years at SAP, leading strategy and operations teams for the global and regional marketing functions. His areas of responsibility included planning, budget and resource management, business operations and performance optimization, as well as driving key transformation initiatives aimed at forging ever tighter links between marketing and sales.

Craig Moore, Service Director, Marketing Operations Strategies: Craig has three decades of experience span such areas as marketing operations, partner marketing, strategic alliances, product marketing and management, software development and entrepreneurship.

@njibuck

@cramoore

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Register

There will be six SiriusLabs sessions that run across two days of the 2016 Summit program. Be sure to download the Summit agenda to plan and optimize your conference experience.

Register for 2016 Summit!