SiriusLabs New for 2016 Summit Europe!

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Introducing SiriusLabsNew for 2016, SiriusLabs are a set of track sessions designed for organisations seeking advice on how to better utilise some of SiriusDecisions iconic models.

• Led by a combination of our analysts and members of our consulting team, SiriusLabs provide guidance on model implementation, feature live walkthroughs, and use demonstrations of SiriusTools™ in a workshop-type of environment.

• The SiriusLabs focus on how to Operationalise; delegates will receive quick-start advice on how to implement one of our models, and walk away with a set of templates that include a sample project plan and sequencing of activities.

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Digital Typing in B-to-BPRESENTERS: Chris Parr, David Snider SESSION FOCUS: OperationaliseIntroduced in 2015, our Digital Type model helps b-to-b leaders identify how digital their organisation should be based on a variety of factors, which leaves them better able to resource and prioritise digital marketing and selling efforts.

Pre-session work will introduce delegates to the process of digital type assessment; in the session, we will demonstrate our digital type tool and provide advice on how to best use the results.

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Channel Marketing: Building for SuccessPRESENTERS: Jack Androvich, Monica Dozier SESSION FOCUS: OperationaliseB-to-b organisations spend a fortune each year on channel programmes, but often fail to reap expected rewards. Why? Because these programmes are built without a specific strategy in mind, and because partners are unprepared to take advantage of channel programmes.

In this session, we will take a deep dive into our Channel Programme Model and demonstrate our Channel Assessment Tool to illustrate how better preparation means a better chance of positive impact for suppliers and partners.

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Establishing a Best-in-Class Sales Management ProcessPRESENTERS: Ian Savage SESSION FOCUS: OperationaliseAccess to greater amounts of data and analytics has changed the way that b-to-b sales reps and managers should interact with one another. Without a disciplined sales management process, however, both parties are often left in the dark.

This session will walk attendees through five key roles of a sales manager, and demonstrate the components and cadence of review/inspection activities used by successful b-to-b organisations. Attendees also will receive prototype checklists for conducting highly effective weekly, monthly and quarterly meetings with reps.

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Register There will be three SiriusLabs sessions at 2016 Summit Europe. Be sure to download the Summit Europe agenda to read about our featured speakers and optimise your conference experience.

Register for 2016 Summit Europe!