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1
WEATHER At Play…
Mobile Marketing Life
Lindsay Wiles, November 2014
@Weatherwiles Join the conversation… #WeatherAds
2• The Dai ly Impact o f Weather…
• The Connected Consumer… At P lay
• Weather Data…the context o f the conversat ion
• Weather * Mobi le * Locat ion * Consumer *
3
THE DAILY IMPACT OF WEATHER
After all, when you see the world through weather…
4
THE DAILY IMPACT OF WEATHER
WEATHER def ines al l of us…
5
45% OF SMARTPHONE
OWNERS CHECK
WEATHER APPS WHILE
GETTING READY IN THE
MORNING
WEATHER * MOBILE * LOCATION * CONSUMER
6
C o n v e r s a t i o n s p e r s e c o n d
A b o u t t h e w e a t h e r i n b r i t a i n
M i l l i o n v i s i t s P E R M O N T H t o
T h e w e a t h e r c h a n n e l
P R O P E R T I E S
190
14
M o s t d o w n l o a d e d f r e e i P h o n e a p p o f
a l l t i m e#7
M o s t d o w n l o a d e d f r e e i P a d a p p o f
a l l t i m e#2
WEATHER * MOBILE * LOCATION * CONSUMER
7WEATHER ON TWITTER…WEATHER * MOBILE * LOCATION * CONSUMER
The Supreme accomplishment is to blur the line between work
and play
Arnold J Toynbee
THE CONNECTED CONSUMER…AT PLAY
THE CONNECTED CONSUMER…AT PLAY
BE PART OF THE CONVERSATION
WEATHER DATA …THE CONTEXT OF THE CONVERSATION
WHEREVER IT TAKES PLACE
WEATHER DATA …THE CONTEXT OF THE CONVERSATION
12
WEATHER DATA …THE CONTEXT OF THE CONVERSATION
13
CASE STUDY: TUI Travel, Thomson Holidays
14
WEATHER DATA …THE CONTEXT OF THE CONVERSATION
15
CASE STUDY: CLOUDY WITH A CHANCE OF MEATBALLS, 20th CENTURY FOX
16
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WEATHER DATA …THE CONTEXT OF THE CONVERSATION
17
• Weather da ta g ives loca l con tex tua l r e levance
• Th ink na t i ve !
• Exper iment w i th your ‘ t r igger ’ se t
18
MOVIE GOERS GO MOBILE
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