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@CommuniGatorLTD
A whistle-stop tour of
B2B Marketing Automation
OTE Oct 2105
GatorMail GatorLeads GatorSocial GatorDocs GatorEvents
GatorExpress GatorInsights GatorCRM GatorData GatorSurveys
MARKETING AUTOMATION PLATFORM
2006 2014
9100%
9100%
8700%
8400%
8600%
9100%
8700%
9200%
7400%
8100%
4300%
7000%
8200%
8400%
900%
900%
1300%
1600%
1400%
900%
1300%
800%
2600%
1900%
5700%
3000%
1800%
1600%
Delivered
Undelivered
Deliverability is Dull and Boring
IP Reputation
Authentication
DKIM
SPF RecordContent
Engagement
Sending Domain Reputation
B2B B2C
ESP SPAM JUNK CUSTOM
Infrastructure
Reported
Local
Not Reported
ESP
SPAM
JUNK
Office 365
Infrastructure
IaaS
Cloud
= Reported
Engagement
is now key
Mailbox Actions
Latest News
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CommuniGator
Latest News
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Daniel Hare
Latest News
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Latest News
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CommuniGator
Latest News
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Daniel Hare
Latest News
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Latest News
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CommuniGator
Latest News
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[account_manager_name]
Latest News
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Latest News
Download our whitepaper
January Newsletter
Free webinar next Tuesday
Dan, take a trial of X today
Offer must end Friday
Lee Chadwick
Seminar: Lifting the Lid
on Email Marketing
Lee Chadwick
Calling all Email Marketers
iPhone 4/4S & iPad Mini
From = 23
Subject = 41
iPhone 5/5S
From = 23
Subject = 38ish
Harriet Wooding
✪ Super Sub & Skills Starvation ✪
Harriet Wooding
Super Sub & Skills Starvation
Not Telling
Pubic Training Course
Not Telling
Public Training Course
Aaron Yates
Your BMW contract
Hi Lee, we wanted to let you know that your
BMW contract finishes on 31st October.
Company Name
Simon Moss
Hello Simone,
For every action,
there is an equal
and opposite
reaction
What is the
logical reaction
to a specific
online behaviour?
Contact Us
Shopping Basket
Case Study
Pricing Page
Whitepaper
Event Booking
Product Info
Hours
Days
Weeks
Subject Line
Content
Call to Action
UTM
IP
Cookie
Who
What
Where
Search
Social
Slideshare
Did you know Slideshare now
supports infographics?
24
13
12
12
10
8
6
5
2
2
0% 5% 10% 15% 20% 25%
iPhone
Outlook
iPad
Android
Gmail
Apple Mail
Outlook.com
Yahoo! Mail
Windows Live Mail
Windows Mail
Email Market Share Report
Recipients scan
headings and do not
read text
Heading and sub
heading copy is critical
Recipients scan down
the left margin
Large fonts work well
Key calls to
action and links
should be
inside the “F”
@CommuniGatorLTD
