Embed Size (px)
Citation preview
Silverpop and EPiServer:Leveraging Marketing Automation, CRM and EPiServer to Dramatically improve Customer Experience
Simon Lye – Partner Program Manager
• Marketing automation, email, mobile and social
• The stats:– Maginus Partner– 15+ years of market innovation– An IBM Company– 550 Silverpop employees worldwide– Global presence– 2,000+ clients and 5,000+ brands across a variety of industries
• Re-branding as IBM Marketing Cloud
Silverpop: Who we are
Retail
Travel & Tourism
Finance
IT & Services
Agencies
Media & Publishing
5,000+ Brands & 25,000 Marketers use Silverpop
The future of marketing is personal
InboxThe best content
for each customer, at the predicted
right time
WebUnique and
personal content experience for each
website visitor
MobilePersonal in store, in app, and on the go brand interactions
Systems & Apps
Connect data and automate
individual interactions across
your marketing technology stack
Can you respond?
Data in Silos
Fragmented picture
of customer
s
Lack of Contro
l
Lack of control
over data
Relevant
Content
Inability to
customise content
Right Chann
el
Get customer’
s attention
Real Time
Execution
Inability to execute in real time
Lack of Insight
How individuals interact with your
brand
Challenges to overcome
A unified, behavioural-driven platform that lets marketers incorporate
every imaginable customer touch point, regardless of system or vendor,
into a single view that drives individualised, real-time content through the most appropriate channel.
The Silverpop Marketing Platform
+
Leverage the power of two best of breed solutions which are better together...
Metabolics:Silverpop and EPiServer working together!
+
+
Bringing it all together
LIFETIME CUSTOMER
?
Caregiver of Infant PKU (0-1)
HCP
Teen (13-17) PKU
Non-PKU Other/Unknown
Caregiver of Child (5-12) PKUCaregiver of Young Child
(1-4) PKU
?
Persona‘s
DEFAULT
INFANT
AGE 1-4
AGE 5-12
AGE 13-17
Non-PKU
PKU Child
PKU Adult
BEHIND THE
SCENES
BEHIND THE
SCENES
BEHIND THE
SCENES
EMAILSilverpop + EPiServer working together
Hero image changes based on age
Product image changes based on age + metabolic condition
INFANT CAREGIVER
CHILD CAREGIVER ADULT
SPOP FEATURES USED
Relational TablesPersonalization
Lead RoutesWebforms (iframe)
Sample request program
Confirmation email
Sample requeste
d
Survey email
Sample? approved
yesAdditional
steps needed
No
Confirmation email
Sample requested
Sample request program
Confirmation email
Sample requeste
d
Survey email
Sample? approved
yes
Personalised based on sample type requested
Each “button” takes customer to a different survey
Sample request Program
Confirmation email
Sample requeste
d
Survey email
Sample? approved
yesAdditional
steps needed
No
Sample request Program
Behind the scenes in Silverpop
Results to date
49% increase in time on site
61% increase in page views
76% decrease in bounce rate
QUESTIONS?
