Sequential retargeting on YouTube3 strategies & implementation ideas

“chain strategy” - building blocks with your videos on YouTube

How: use the audience of your previous videos as a targeting for your video campaigns in AdWords.

The list of users has to include more than 100 users in order to be allowed to use

Keep in mind: ▪ your lists have to be custom made

▪ every next video in the sequence will have less views with ‘unlisting’▪ decide which private mode to choose (public or unlisted)▪ set your frequency cap to get a better reach of better quality

Application: vlogs, trailers, product launches, web series, upselling & cross-selling etc

Episode 2Episode 1 Episode 3

Your first node in the chain has to gain as

much traffic as possible. Control it’s quality

Last episode

“Crossing” - cross-referencing with your videos on YouTube

How: use the audience of your previous videos as a targeting for your video campaigns in AdWords. The list of users has to include more than 100 users in order to be allowed to use

Keep in mind: ▪ your lists have to be custom made▪difficult to control and impossible to estimate the unique reach▪decide which private mode to choose (public or unlisted, public brings more chaos)▪ with ‘public’ you can’t control the user’s entry point▪ can be enhanced with your GA & AdWords audiences (or even email lists)▪ you can’t be sure about the percentage of the ‘overlayed audiences’ of these separate

episodes.

Application: vlogs (cross-referencing similar themed episodes), product reviews & usage, web series (‘check episode 23 or 25’), upselling & cross-selling

Episodes

“flashback strategy” - building blocks with your videos on YouTube

Keep in mind: ▪ your lists have to be custom made and can include audience of mutliple videos

▪ decide which private mode to choose (public or unlisted)▪ set your frequency cap to get a better reach of better quality

Application: vlogs, trailers, product launches, web series etc

Episode 2

Episode 1

Episode n

Last episode

Quartile has covered only 3 strategies for you as an introductory fraction of our ‘how-to’series. Stay tuned & follow

Keep in mind: ● YouTube lacks functionality to track overlapping and you have to know what you are doing

● These methods can help with your rotation and create an immersive experience for your audience (just think of annotations and playlists)

● Every channel needs a push in the beginning and that’s how it can be done● You know flashbacks from the TV shows so we don’t explain this

● The “unlisted” status can make your video message more private and underline your attitude

Ievgen Ishchukdove@quartile.agency