Embed Size (px)
Citation preview
@AlanBleiweiss
http://AlanBleiweiss.com
@StateOfSearch
SEO - Human Emotion Through Algorithmic Eyes
#StateOfSearch
@AlanBleiweiss
SEO - Human Emotion Through Algorithmic Eyes
What’s Love Got To Do With It?
Math + Logic = Happiness!
Tell Me How! I Need To Know How!
Bonus Material
@StateOfSearch #StateOfSearch
@AlanBleiweiss
SEO - Human Emotion Through Algorithmic Eyes
@StateOfSearch #StateOfSearch
@AlanBleiweiss
SEO - Human Emotion Through Algorithmic Eyes
@StateOfSearch #StateOfSearch
@AlanBleiweiss
SEO - Human Emotion Through Algorithmic Eyes
What’s Love Got To Do With It?
@StateOfSearch #StateOfSearch
@AlanBleiweiss
SEO - Human Emotion Through Algorithmic Eyes
What’s Love Got To Do With It?
@StateOfSearch #StateOfSearch
@AlanBleiweiss
SEO - Human Emotion Through Algorithmic Eyes
What’s Love Got To Do With It?
@StateOfSearch #StateOfSearch
@AlanBleiweiss
What’s Love Got To Do With It?
Search Engines As Users
@StateOfSearch #StateOfSearch
@AlanBleiweiss
What’s Love Got To Do With It?
Search Engines As Users
Alan Bleiweiss“Google Announces Above The Fold Algorithm Change”
Search Engine Journal, January 19, 2012
https://www.searchenginejournal.com/google-announces-above-the-fold-algorithm-change/38968/
@StateOfSearch #StateOfSearch
@AlanBleiweiss
What’s Love Got To Do With It?
Search Engines As Users
SEO is the attempt by search engines to emulate user experience through formulaic methods
Alan Bleiweiss
Date: Forever ago Repeated +- 8,000 times a year
@StateOfSearch #StateOfSearch
@AlanBleiweiss
What’s Love Got To Do With It?
Search Engines As Users
Goal: How To Win Friends & Influence People
Need: The Best of the Best of the Best!
Need: Scalability - Bigger! Faster! Cheaper!
@StateOfSearch #StateOfSearch
@AlanBleiweiss
What’s Love Got To Do With It?
Search Engines As Users
Goal: How To Win Friends & Influence People
Need: The Best of the Best of the Best!
Need: Scalability - Bigger! Faster! Cheaper!
Index All The Things! More results!
The Need For Speed! Faster processing!
Don't Force Us to Figure It Out! Do Our Work For Us!
@StateOfSearch #StateOfSearch
@AlanBleiweiss
What’s Love Got To Do With It?
Search Engines As Users
So Many Love Interests To Choose From!
@StateOfSearch #StateOfSearch
@AlanBleiweiss
What’s Love Got To Do With It?
Search Engines As Users
Which Site Deserves Visibility?
Fight Your Enemy To Win My Heart!
The Dating Game!
Declare Your Vows of Marriage!
Renew Your Vows!
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Math + Logic = Happiness!
Baby, Don't Slow Me Down!
Human Beings Want Everything Now!
Search Engines, as Users, Want Everything Now!
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Math + Logic = Happiness!
Baby, Don't Slow Me Down!
Which Site Deserves Visibility?
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Math + Logic = Happiness!
What Is This? Where Am I, How Did I Get Here?
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Math + Logic = Happiness!
The First Step Begins With A Click Decision
To Click or Not To Click, That is the Question
Click Through Rates - First Impression Free!
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Math + Logic = Happiness!
Who Is This Stranger? I Hate You Already!
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Math + Logic = Happiness!
Stop! You're Overwhelming My Senses!
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Math + Logic = Happiness!
Oh Hi! I Find You Attractive!
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Math + Logic = Happiness!
Oh Hi! I Find You Attractive!
Initial Trust
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Math + Logic = Happiness!
Coffee Was Great - Want To Go to Dinner?
What Else do you have that I want?
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Tell Me How! I Need To Know How!
So How Do We Do This?
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Tell Me How! I Need To Know How!
The Right Tool For The Job!
http://bit.ly/Top40SEOResources
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Tell Me How! I Need To Know How!
Clean Code!
Code Conflicts Kill Search Engine Processes
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Tell Me How! I Need To Know How!
Clean Code!
It's Not Just HTML Anymore
http://bit.ly/2eWbVfq
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Tell Me How! I Need To Know How!
Mobile First Consistency
AMP? Better Match Content, Links in that to “Regular” Version Pages!
@StateOfSearch #StateOfSearch
thesempost.com/mobile-first/
@AlanBleiweiss@StateOfSearch #StateOfSearch
Mobile Index Switch +AMP + Mobile Friendly + Desktop Version Pages!
What if you have all three?
Tell Me How! I Need To Know How!
Mobile First Consistency
@AlanBleiweiss
Tell Me How! I Need To Know How!
The QUART Model
Balanced Signal Strength
http://bit.ly/QUART-SEO-Signals
Every signal, every element in SEO, needs to pass the QUART test.
Win in at least three of these every time.
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Tell Me How! I Need To Know How!
Humble, Consistent Signal Strength!
Respect!
Understand Reinforcement of Signals!
Multiple Signal Points Inform Single Consideration Understanding!
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Tell Me How! I Need To Know How!
From Basic To Advanced
The Basics: To Index or Not
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Tell Me How! I Need To Know How!
From Basic To Advanced
The Basics: To Index or Not
Refined:Conflicts between Robots.txt, x-robots, Meta Robots, and Canonical, Result In Indexation Confusion
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Tell Me How! I Need To Know How!
From Basic To Advanced
Refined:Conflicts between Robots.txt, x-robots, Meta Robots, and Canonical, Result In Indexation Confusion
Refined:
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Tell Me How! I Need To Know How!
From Basic To Advanced
Refined: To Index or Not Don’t Forget The QUART Signals!
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Tell Me How! I Need To Know How!
From Basic To Advanced
The Basics: Topical Focus
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Tell Me How! I Need To Know How!
From Basic To Advanced
The Basics: Topical Focus
Refined:
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Tell Me How! I Need To Know How!
From Basic To Advanced
Refined:
@StateOfSearch #StateOfSearch
@AlanBleiweiss
SEO - Human Emotion Through Algorithmic Eyes
Summary
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Bonus Material
More Reading
http://www.neurosciencemarketing.com/blog/articles/confusion-conversions.htm
Confused Customers Cut Conversions- By @RogerDooley
https://moz.com/blog/wake-up-seos-the-new-new-google-is-here-2016
Wake Up SEOs – The New Google Is Here- By @gfiorelli1
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Bonus Material
Local Groups for Networking & Education
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Bonus Material
Jennifer Slegg – Best Single Source!
@StateOfSearch #StateOfSearch
http://thesempost.com/panda/http://thesempost.com/quality-raters/
https://twitter.com/jenstar
@AlanBleiweiss
Bonus Material
Online Industry News Sources
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Bonus Material
People In The Know
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Gratitude
I Want To Thank YOU For Being Here & Listening!
@StateOfSearch #StateOfSearch
@AlanBleiweiss
Questions?
Tweet me @AlanBleiweiss
http://AlanBleiweiss.com/contact-info/
Send Lengthy Questions or Audit Requests through my site contact form
@StateOfSearch #StateOfSearch
