Fundamentals of SEO & Content Marketing(Easy Way)

Fundamentals of SEO & Content Marketing(Easy Way)Powered By Tedfo.com

It is a sign that signals search engineIt is a tool that attracts convenient searcherIt helps get more visitorsIt helps Get Google TankFull Name: Search Engine MarketingWhat is SEO

Topics To Be CoveredSEOContent MarketingSEOSMMTitleFocus KeywordSnippetMeta DescriptionImage OptimizationA Basic DiscussionGoogle AlgorithmsWhat is a Good ContentHow to Write a good ContentHow to Market Good ContentsAnalytics

is the process of affecting the visibility of awebsiteor a webpagein aweb search engine's unpaid resultsIt is referred as Organic", "Natural or EarnedThere are Two Type of SEOBlack Hat & White HatBlack Hat means using unethical techniques to fool Search Engine BotsWhite Hat means using ethical technique to get visitorsBlacks hats Technique Now is usually filtered right away by Search EnginesSuch Sites get severe penalties if get find by Search Engine.Once used by savvy developersNow can be done by virtually anybodyAre being overshadowed now by Content Marketing

SEO

Is the Line That is picked up first by Search engine BotsThis is the line that sends message about the contentsThis is the first thing a search engine Engine Shows

Title

Example

I used Alibaba for better understandingThey are currently the first in virtually all product searchTitle contains keywords that feeds insightIf closely focused on the title we can see that the words:Manufacturer,Suppliers,Exporters,B2B Marketplace, Largest, World, These Peeks the interest of a search engineAlso if we thing closely, these words we would type if we want buy wholesaleFurther on Title

The core word that can be used to identify a product or ServiceFor Example: School Bag,Toy,Watch,Rolex watch,Wallet,Pottery.Unlike the Title which can be long tailFocus Keyword should be Short and SpecificThis is The core product/service/benefit a Person will look for.Focus keyWords

Additional Words that helps a Search Engine form decisionExample: We are selling HaircutFocus Keyword: HaircutMeta Keywords: Boston, Haircut, Hairdressing, Saloon,Hairwash,Shaving etcOnce Meta Keywords was the game changer of SEO strategy.Now it is increasingly losing its valueBecause Search engines most content focused.Meta Keywords

Example

Snippets are results we see when we search somethingYou have seen itThis is kind of like a summary of a resultIt includes: Title,FocusKeyword,URL,MetadescriptionIf buyer is interested he will click otherwise notSnippet and Meta description

Example

We will continue week by weekNext lecture is on the Google AlgoridomsWe will make it very easyLet us know your feedback:zuhayr@tedfo.comVisit us: https://tedfo.com

Closure for now