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Seminar on eCommerce/Marketing Surendra Shahi
And Aakriti Vaidya
WWW.OpenEntry.com
22 and 23 July 2015
Organized by : FHAN, Maitighar, Kathmandu
Objective of the Seminar
• To impart skill and knowledge on e-commerce and its opportunities
• To train participants how to set up/launch e-commerce store/website
• To familiarize participants with Internet Marketplaces and how to sell via marketplaces • To impart knowledge on various e-marketing channels
What is E-commerce E-commerce refers to the exchange of
goods and services using electronic means and payment is made via digital payment method after which delivery of goods or services may be done via conventional delivery channel or over the Internet. It is a process of buying and selling over the Internet using digital payment with use of electronic means not limiting to Internet.
What is E-marketing E-marketing refers to the strategy devised
to promote the sale of your products or services that will include market research, advertising over the Internet and other digital media vehicles, sales including distribution and customer service and support .
-Buying and Selling -Electronic Payment-Delivery-Sales Support
Research Development Advertisement Use of Various Channels Efficient Distribution Security Customer Service/Support Networking Market Automation
How to start ecommerce ? Choose the model that suits you or that you are ready for now ? Depending on
your need, resources, and your desire ? These 5 component is key to understanding ecommerce start up.
4.Promotion/Marketing Channels
1.Selection of System Tools
2.Payment , Logistic and support
3.Search Engine Marketing Strategy
Search Engine Optimization (SEO) - Organic
VS- Paid
- Inbound vs Outbound Marketing
5.
Security
- Cloud Based
-OpenSource
- Custom CMS
Domestic
International
Postage
Warehouse
- Script- Server- Domain- Firewall- Encryption- Spam
Stages and Model of eCommerce
1. Brochure ware /Informative
2. Catalog with product/services list
3. Transactional - B2B, B2C,
www.naturalfibernepal.com
http://www.nepal-silk.com
www.galaxy.edu.np
Models
4. C2B (Priceline.com Model) 5. Auction (eBay.com )
1. B2C (Business to Consumer eg muncha.com
2. B2B (Business to Business eg. Alibaba.com , Tradekey.com
3. C2C (Consumer to Consumer (eBay.com, hamrobazar.com, bbay.com
ebay.com ( C2C and B2C
Priceline.com ( C2B)
1. Cloud Based Tools 2. OpenSource Private/Custom Hosting
1.1. OpenEntry.com1.2. Tictail.com1.3. Shopify.com
2.1. OpenCart 2.2. Zen Cart2.3. Wordpress2.4. Custom built CMS
Features- Out of box solution- No technical headache- Customization, - Low maintenance cost- Limited Customization due To common source code
Features- Need Server hosting- Need programmer/design
skill or hire one- Fully customizable - Cost may rise in future- Dependent on other
E-commerce System Tools
OpenEntry Demo Site Registration Demo of Admin Section Payment Gateway Integration
CMS of OpenEntry
OpenCart Demo of Site Installation Demo of Admin Section Demo of Cpanel and Domain Set
up Payment Gateway Integration
Cpanel of PHP hosting
CMS of OpenCart
2. Payment gateway 2.1. International
2.1. Paypal 2.2. 2checkout2.3. Payza2.4. Other
2.2. Domestic
- Bank to Bank Transfer- Esewa- Ipay
PayPal Demo of Paypal Account Opening
2Checkout.com Demo of 2checkout or 2co Account Registration of
participants
Fulfilling Center www.interfulfillment.com ( Canada based www.ccilogisticsllc.com ( USA based
example) Amazon Fulfillment Center
Ship Many Items in a big box from Nepal to USA
Hire space as you need and Keep as your storage
You get order from your website and get paid.
Instruct fulfilling center to ship to customer location
Instruct fulfilling center to take return and reship
You pay for annual storage and sales commission + plus postage to shipping center
Do trade from any location
EMS and Air Mail
Weight EMS Rate to USA
Air Mail to USA
200 gm 1500.00 250.00400 gm 1500.00 500.001 kg 2000.00 800.00
2 kg 2600.00 1200.005 kg 5000.00 NA10 kg 9500.0020 kg 18000.00
3. Search Engine
How user do search to get specific Information ?
How to Optimize your website on Search Rank ?
How user do search on Social Media ?
Open Next PowerPoint on Search Engine
Web Store
Domestic MarketplaceHamrobazar.com, Kantipurbazar.com
Regional MarketplaceTradekey, India Mart
Int. Marketplace(alibaba, Amazon,ecrater,ebay
Blogs(blogspot.com)
Articles (eg. Hub pages)
Affiliates
Social Medias(Facebook, Pinterest,
Channels of Promotion and Marketing
Company Newsletter(eg, mailchimp
Selling through Marketplace
eCrater eBay example Registration of Participants account ( demo for those who has
paypal) Alibaba Etsy.com Kaymu.com.np Kantipurbazar.com Fromherhands.com
Opportunities to sell via www.fromherhands.com
- Set up to provide marketplace for women produced goods - Shipping and Payment facility in Nepal - Direct promotion and interaction with buyer - No start up cost
Sell your products through www.kantipurbazar.com
- Own free site up to 30 products, ( option to use own domain ) - Premium site upgradable and customizable- Direct connecting with buyer - Low cost listing and global reach- Cash on Delivery optional
Content Marketing Why content marketing is important ? Example of Hubpages.com, blog, Account Opening of Participants on
Hubpages
Newsletters Use of tools ( mailchimp.com
example)
Setting up blog sites Blogger.com or use your own
domain
Setting up Facebook Fan Page Demo Creating Fan Page
Create and Optimize your profile Twitter Handle @OpenEntry
( 15 character) Location, Name, website, bio, Images , Profile Images, Heather Image 1500x500 pixels
Social media is an awareness and public relation building tools that help establish dialog and relationships with your target audience. Twitter is an online social networking and micro blogging service that enables users to send and read “ tweets” which are text messages limited to 140 characters. Registered users can read and post tweets, but unregistered users can only read them.
How Do I know what to say on Twitter?
1. Don’t Start blind – listen first, react second
2. Whom should you follow? (competitors, thought leaders, customers)
What to tweet? Characteristic: short, call to action, quotes,
question, images, (follow 80/20 rule) When to Tweet,( Several time morning/day
/evening ) Tweet structure , headline, phrase, message,
#hashtags , link, media ‘ you get out what you put in. , question ,
mention, follow.
Facts Auto Follow Backs ( 3-10 %) Interest Follow Backs (Interest Follow
Backs 5-50% Retweets ( 1-2% ) No Actions (10-90 %
How to grow twitter followers?- Start with an influencer - Follow their followers- Start a conversation
What are Twitter limits?
- Keep followers and following in balance?- No aggressive following or unfollowing?- Daily limits 2000 following a day
Check if your Twitter Campaign is working?- Number of followers- Reach- Engagement- Visit to your website ( see from Google Analytics )
What is Hashtags?- The # symbol, called a hashtag, is used to mark keywords or topics in a
tweet. It was created as to categorize messages.- Google+, Facebook and several other have also adopted use of it- Hashtag allow your followers and potential followers to rearch for very
specific terms, quickly identify the focus of your tweets, join in the conversations that interest them, and help you promote your products and events.
- Do not over use hashtags- Do not use non relevant hashtags
Security in E-commerce Be aware of spam inquiries
Why /how credit card is secure to use ?
What is SSL , how to get it for your domain ?
What is two lawyer password protection?
What is firewall
