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EMAIL + SOCIAL SELL ONLINE THROUGH
● The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016. (Radicati Group)
● 91% of consumers check their email at least one time per day using their smartphone (EmailMonday)
For every $1 spent on email
marketing, the average return is
$44.25.
- Email Expert
EMAILPRODUCT WIDGET
New Product Announcements
▪ Link to website & e-commerce
▪ Email exclusives ▪ Clear CTA
Newsletters
▪ Sell while you’re updating
▪ Reach customers regularly
▪ Specific button CTA
Classes + Services
▪ Themed [trendy!] template▪ Expiration date ▪ No inventory management
drama
Gift Cards
▪ Drive traffic to your online store or brick + mortar
▪ No inventory management + no shipping
Subject Lines
▪ Keep It Simple (but show value)▪ Consider Personalization▪ Use Emojis
Brian, celebrate your birthday by saving 20% this week!
Shop the white-out trend!
Mom would ♥ a gift card
Email TimingBest Time:
8 a.m. (unique times)
Best Day:Wednesday
SOCIALDRIVE TRAFFIC
Instagram▪ No links in captions, only link
in bio▪ Quality/creativity crucial on
this platform○ Think lifestyle guides,
artistic photos
Twitter▪ Hashtags ▪ Link shorteners (bit.ly) for
click-through ▪ Customer service & support
Facebook▪ Encourage people to
subscribe to your newsletter with App
▪ Tag other companies (brands, vendors)
▪ Link directly from post (remove URL for cleaner look)
Pinterest▪ Boards dedicated to
customer communications ▪ Click-through links to
product landing pages ▪ Add your prices to pins!
Questions?
SOMETHING www.snapretail.com